Manager, Demand Generation & ABM

The Opportunity We are looking for a Manager, Demand Generation & ABM to execute a B2B demand engine that engages priority audiences and accounts, creates and captures demand, and accelerates pipeline. This role will implement campaigns for demand generation, account-based marketing, paid and digital acquisition, nurture, and audience targeting. Working closely with Product Marketing, Sales, Marketing Operations, and regional teams, the Manager will turn market narratives into measurable demand programs. The ideal candidate combines B2B marketing knowledge with deep practical execution of enterprise demand generation and ABM. They will understand the mechanics of execution and use data continuously to improve campaign performance.

Key Responsibilities

Execute Demand Generation Campaigns

• Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
• Build and launch measurable demand programs designed to create, capture, and progress commercial interest.
• Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
• Deploy tactics across the appropriate mix of paid, owned, earned, digital, event, content, email, and web.
• Track the connections between audience engagement, demand creation, pipeline progression, and revenue.

Manage Account-Based Marketing Programs

• Execute the ABM campaigns for priority accounts and segments.
• Collaborate with Sales to support target-account strategy, segmentation, buying groups, and engagement objectives.
• Set up one-to-one, one-to-few, and one-to-many ABM programs within marketing platforms.
• Build coordinated account journeys that bring together digital marketing, content, events, and Sales outreach.
• Monitor account intent and engagement, scoring and acting upon signals in ABM platforms.
• Execute strong Marketing-to-Sales handoffs and feedback loops around priority accounts.

Drive Full-Funnel Campaign Execution

• Build and optimize multi-channel acquisition and nurture programs.
• Manage paid media campaigns across relevant platforms and channels (e.g., LinkedIn Campaign Manager, Google Ads).
• Set up audience segmentation, retargeting, nurture workflows, personalization, and conversion paths in marketing automation tools.
• Partner with Web and Marketing Operations to build and improve landing pages, forms, lead routing, and conversion points.
• Ensure content and offers align with audience needs and buying stages.
• Continuously test audiences, creative, offers, channels, and conversion paths.

Monitor Funnel Performance & Optimization

• Track KPIs and measurement frameworks across the demand funnel.
• Monitor account engagement, campaign response, conversion rates, and pipeline creation.
• Identify performance issues across targeting, messaging, channels, and Sales follow-up.
• Analyze campaign data to recommend where tactics or spend should be adjusted.
• Support a testing and optimization culture across Demand Generation.

Strengthen Marketing & Sales Alignment

• Work directly with SDR/BDR teams and Account Executives on target accounts, campaign follow-up motions, and feedback loops.
• Apply shared definitions of engagement, intent, qualified accounts/leads, and funnel stages.
• Ensure Sales reps understand how to activate against Marketing-generated signals.

Job Qualifications:

• 4–6 years of B2B demand generation, digital marketing, ABM, or related experience, ideally in enterprise technology. (Reduced from 10+ years)
• Hands-on experience building and managing multi-channel demand-generation campaigns.
• Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
• Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
• Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
• Hands-on experience working directly within CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase).
• Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
• Strong analytical orientation and creative problem-solving skills.
• Comfortable operating in a global, cross-functional organization.

About Ookla, an Accenture company, is a global leader in connectivity intelligence that brings together the trusted expertise of Speedtest®, Downdetector®, Ekahau®, and RootMetrics® to deliver unmatched network and connectivity insights. By combining multi-source data with industry-leading expertise, we transform network performance metrics into strategic, actionable insights.

Our solutions empower service providers, enterprises, and governments with the critical data and insights needed to optimize networks, enhance digital experiences, and help close the digital divide. At the same time, we amplify the real-world experiences of individuals and businesses that rely on connectivity to work, learn, and communicate. From measuring and analyzing connectivity to driving industry innovation, Ookla helps the world stay connected.

About Accenture Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

Benefits

Ookla, an Accenture Company, offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

Compensation Range Compensation at Ookla, an Accenture company, is determined based on a variety of factors, including the role, geographic location, job-related knowledge, skills, and experience. As required by applicable law, Ookla provides a reasonable base salary range for this position of $75,000 to $100,000. Actual compensation will depend on the candidate's qualifications and other relevant factors. We anticipate this job posting will be posted until 12/15/2026.

We believe that no one should be discriminated against because of their differences. Allemployment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, andmore creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture-Equal-Employment-Opportunity-Statement.pdfAccenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.Accenture is committed to providing veteran employment opportunities to our service members.

Applicants for employment in the US must have work authorization that does not now or in thefuture require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or Ookla, an Accenture Company, or an affiliated Accenture business may not be eligible for consideration.

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