Senior PPC Manager (Google & Microsoft Ads)

About On Call Computer Solutions Since opening in 2003, On Call Computer Solutions has been a nationwide leader in Cyber Security and Compliance solutions for Department of Defense contractors. Our company assists those businesses nationwide that work with the government and must comply with current rules and regulations relating to Cyber Security and proper information system protection. Position Overview We are seeking an experienced, results-driven Senior PPC Manager to own and grow our paid search program across Google Ads and Microsoft Ads. This is a fully remote position. You will build and launch new campaigns, improve existing ones, and manage a six-figure monthly advertising budget. You will also build the conversion tracking that connects every dollar to closed business. You will work closely with our sales team to make sure paid search brings in the right defense contractors, not just more clicks.

Key Responsibilities

Campaign Strategy & Management

• Plan, build and launch new Google Ads and Microsoft Ads campaigns for B2B lead generation
• Manage and improve existing campaigns, including keywords, bids, ad copy, audiences and extensions
• Run keyword research, match type strategy and regular search term reviews

Budget Ownership

• Manage a $100,000+ monthly advertising budget
• Pace spend each month against sales and pipeline goals
• Reallocate budget based on performance data

Conversion Tracking & Analytics

• Set up and maintain conversion tracking, including enhanced conversions, GA4 and Google Tag Manager
• Import offline conversions from our CRM to tie ad spend to opportunities and closed revenue
• Keep data clean and accurate across platforms

Testing & Optimization

• Test ad copy, landing pages, audiences and bidding strategies
• Turn test results into clear, documented changes
• Use scripts, Google Sheets or other tools to automate reporting and routine tasks

Sales Collaboration & Reporting

• Work with the sales team to review lead quality and refine targeting
• Deliver monthly reports on marketing-attributed sales, pipeline, cost per acquisition and next steps
• Explain results in plain language to leadership
• Other relevant duties as assigned

Required Qualifications

• 5+ years of hands-on PPC experience
• Proven experience managing $100,000+ in monthly ad spend ($1.2M+ annually)
• Deep knowledge of Google Ads and working experience with Microsoft Ads
• Strong skills in GA4, Google Tag Manager and conversion tracking setup
• Advanced Google Sheets or Excel skills
• B2B or lead generation experience
• Self-directed and comfortable working in a fully remote environment
• Strong written and verbal communication skills

Preferred Qualifications

• Experience marketing IT services, cybersecurity, compliance or SaaS
• Familiarity with the defense or government contracting market
• Experience with Google Ads scripts or light coding
• LinkedIn Ads experience
• CRM experience (HubSpot, Salesforce or ConnectWise)
• Agency, consulting or freelance background

Preferred Certifications

• Google Ads Search Certification
• Google Ads Measurement Certification
• Microsoft Advertising Search Certification

Compensation & Performance Incentives

• Base Salary: $65,000–$90,000 annually, based on experience
• Performance Incentives: Quarterly, uncapped incentives based on total sales volume attributed to marketing
• Total Compensation Potential: Up to $150,000+ annually for high performers

Employee Benefits

Our benefits package includes:

• Health insurance, with three plan options based on region
• Dental insurance
• Vision insurance
• Company-paid short-term disability
• Company-paid long-term disability
• Company-paid life insurance
• SIMPLE IRA retirement plan through Fidelity
• Company snacks!

What Success Looks Like

• Paid search consistently drives closed business for our sales team
• Every campaign has accurate conversion tracking from first click to closed deal
• The monthly budget is paced and spent where it performs best
• The sales team trusts the quality of the leads paid search brings in
• Leadership gets clear, honest monthly reporting and a plan for what comes next

Build Your Career With On Call Join On Call Computer Solutions and become part of a team that helps protect the businesses supporting America's defense. If you love building campaigns that drive real results and want to own a program from the ground up, we want to hear from you. On Call Computer Solutions, LLC is an Equal Opportunity Employer. Employment is at-will, where applicable under state law.