Training & Dealer Support Manager

A Legendary Past. An Extraordinary Future. Founded in 1898, Norton Motorcycles is one of the most storied and celebrated brands in the history of motorcycling. From legendary victories at the Isle of Man TT to pioneering advances in motorcycle engineering, Norton built its reputation through innovation, performance, and an uncompromising pursuit of excellence. At its peak, Norton stood among the most technically advanced motorcycle manufacturers in the world, creating machines that defined generations of motorcycling. Today, Norton is writing the next chapter of that remarkable history. Backed by significant investment, world-class engineering, and a renewed commitment to British design and craftsmanship, Norton is being reimagined for a new generation of riders. In 2027, Norton returns to the United States with an entirely new generation of premium motorcycles and an ambitious vision for the American market. We are building the team that will make it happen. Joining Norton USA means becoming part of a small, entrepreneurial organization entrusted with establishing one of motorcycling’s most iconic brands in one of the world’s most important markets. We are looking for talented, passionate, and resourceful individuals who thrive on responsibility, embrace challenges, and want to make a lasting impact. This is not simply an opportunity to join a motorcycle company. It is an opportunity to help rebuild a legend. Our history is extraordinary. Our future is ours to create.

Training & Dealer Support Manager – Norton USA

Location – Main Office – Jersey City, New Jersey but flexible Travel – 50% of the time, United States and Canada but must hold a passport and be able to travel internationally. Reports to – Head of Aftersales

The Opportunity - Norton’s next-generation motorcycles combine advanced engineering, sophisticated electronics, and performance. You will build the technical training program that prepares dealer technicians to diagnose, service and maintain Norton’s product line to the highest standards. Delivering exceptional levels of service is part of the Norton brand and all technical training requires an equal customer centric focus.

Principal Responsibilities

• Communicate the voice of customer throughout the Norton network
• Create continuous improvement process for future training requirements/course development
• Ensure all future Norton products enter market with fully implemented update training Develop and deliver technical training programs through multi-media formats
• Conduct classroom and hands-on motorcycle training
• Train technicians on products, systems, and diagnostics
• Develop materials and technical assessments
• Ensure that all Service personnel have access to point of care technical information
• Support technician certification programs
• Maintain and react to network level training status data
• Maintain training equipment and motorcycles
• Collaborate with global engineering and training teams
• Provide input for instructional elements of service communications/bulletins
• Identify needs through dealer and field feedback

Ideal Candidate Experience Teaching or technical training development and implementation is required, along with the ability to effectively communicate technical information and deliver hands-on instruction. Minimum of five years of experience as an automotive or motorcycle technician, with strong technical and communication skills, modern electronic diagnostic experience, and familiarity with OEM service operations, warranty procedures, consumer protection laws, and service department best practices.

Personal Attributes Self-starter comfortable within a results focused environment Strong ownership mentality and attention to detail. Commercially minded with the ability to balance requirements and business growth objectives. Strong interpersonal skills and ability to work across international teams. Comfortable operating in a fast-paced, evolving business environment. Ability to move seamlessly between strategic planning and hands-on execution.

What does success look like – Year 1 Successfully setup and train 30 Norton dealership across the United States. Set the standard for comprehensive training encompassing technical and operational aspects of Norton and ensuring a positive impact on customer satisfaction and dealership operational effectiveness.

The Norton Mindset We are building Norton USA with the energy of a startup and the ambition of a world-class motorcycle manufacturer. Our team is small, our objectives are significant, and every individual has an opportunity to make a meaningful contribution. We value people who take ownership, act with urgency, solve problems, and are comfortable working beyond the traditional boundaries of their job descriptions. We believe in collaboration without bureaucracy, accountability without excuses, and an uncompromising commitment to our customers and retail partners. Above all, we are looking for individuals who share our determination to restore Norton to its rightful place among the world’s most respected motorcycle brands. If you want to be part of building something extraordinary, we want to hear from you.

Compensation & Benefits We offer a competitive compensation package, commensurate with experience and qualifications. Our comprehensive benefits package includes health insurance, a 401(k) retirement plan with company match, paid holidays, and paid time off (PTO).

Equal Opportunity Statement Norton Motorcycles is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and maintaining a workplace free from discrimination and harassment. All employment decisions are made without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status, military service, or any other characteristic protected by applicable federal, state, or local law. Norton Motorcycles is committed to fostering an inclusive and respectful workplace where individuals are valued for their qualifications, skills, experience, and contributions. We provide equal opportunities throughout all stages of employment, including recruitment, hiring, training, compensation, promotion, and termination.