Copywriter

PLANTA is building a team of inclusive, strategic and dynamic leaders that embody a leadership style that promotes equity, productivity and workplace satisfaction. Our mission is to MAKE AN IMPACT. We achieve this through our dynamic team composed of champions across all realms of the hospitality industry - from creative and marketing to culinary, beverage and beyond creating the ultimate guest experience.Our love for hospitality extends further than our dedication to creating amazing guest experiences; it’s our duty to develop our team of professionals to become the next industry leaders; it’s our quest to find the finest ingredients; it’s our social responsibility to become a more sustainable organization every day.What you will find at PLANTA is passion without pretense; a unique group that loves coming to work every day, shouts good morning, rolls up their sleeves and works together to create innovative techniques to redefine hospitality.COPYWRITERReporting to the Director of Marketing, the copywriter position will work alongside the marketing team to support various writing assignments, including e-mail, website, social, printed, and digital collateral. The ideal candidate will be a highly proactive contributor who thrives working independently while confidently leading copy across multiple channels. This role is ideal for a go-getter who takes ownership, anticipates needs, and moves projects forward without waiting for direction, while still collaborating seamlessly with the broader marketing team.WHAT'S ON YOUR PLATEOwn and evolve PLANTA’s brand voice, ensuring consistency and clarity across all concepts and touchpointsLead the drafting, editing, and refinement of long- and short-form copy across email, social, website, and digital assetsProactively identify opportunities to improve messaging, storytelling, and performance across channelsPartner closely with design and marketing to ensure copy is correctly flowed into creative - and take initiative to solve challenges or optimize executionParticipate in campaign kick-off meetings, quickly interpreting briefs and independently translating objectives into compelling copyStay ahead of food, hospitality, cultural, and social media trends, bringing fresh ideas and recommendations to the team without being promptedINGREDIENTS YOU'LL BRING TO THE TABLEMinimum 2-3 years of relevant writing experienceExcellent writer and a stickler for perfect grammarPortfolio showcasing past workUnderstanding what type of copy performs best across different marketing channels (Instagram, TikTok for social media), email, website, and PLANTA collateralStrong time-management skills and ability to work on multiple projects at once, often with tight deadlines20-30 hours per week, remote, eastern time zoneKnowledge of Asana and Slack is a plus At PLANTA we do not tolerate any form of discrimination in the workplace, including during the recruitment stages. As such, all applications are viewed by our diverse recruitment team that uses a holistic and equitable approach. PLANTA is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status, or any other legally-protected factors. Disability-related accommodations in accordance with the Americas with Disabilities Act during the application process are available upon request. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.