Manager, Audience Strategy - Publishing

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Netflix Publishing is focused on bringing fans closer to the stories they love, creating unique experiences that deepen their connection to our titles, talent, and story worlds. Through Tudum and our growing ecosystem of platforms, we combine Netflix's unique insider access and perspective with audience insights and creative storytelling to deliver experiences fans can't find anywhere else.

We are seeking a Manager, Audience Strategy to help shape how Publishing shows up for Netflix's highest-priority titles. This role sits at the intersection of audience insights, entertainment storytelling, and platform strategy, bringing together a deep understanding of our titles and their audiences to identify distinctive opportunities for Publishing.

You'll develop holistic audience strategies that span our Publishing ecosystem, partnering closely with Editorial, Creative, and platform teams to shape programming that serves audiences wherever they engage. You'll be deeply immersed in our titles and campaigns, anticipating opportunities, bringing a strong audience point of view, and connecting the expertise of our teams to develop more innovative, cohesive experiences for fans.

The ideal candidate is a strategic thinker, creative problem-solver, and collaborative leader who combines a passion for entertainment with strong analytical instincts. You're equally comfortable diving into scripts and audience research, shaping creative opportunities, and using data to understand what's working. You're excited by emerging technology and eager to rethink how insights, tools, and workflows can strengthen our work.

Key Responsibilities

• Lead audience strategy for priority Netflix titles, developing deep expertise through scripts, campaign planning, and audience research, and using consumer insights and performance data to inform strategic direction.
• Proactively identify opportunities throughout the campaign lifecycle, translating audience insights into strategic recommendations that shape Publishing's creative approach and programming.
• Identify Publishing's unique insider opportunities, leveraging Netflix's access, authority, and perspective to create differentiated experiences members can't find elsewhere.
• Partner with platform teams to develop cohesive, audience-first strategies and integrated programming that connect title opportunities with each platform's strengths and capabilities.
• Lead collaborative title planning with Editorial, Creative, and cross-functional teams, bringing together the right expertise to shape strategies, inform decisions, and represent Publishing's holistic audience perspective.
• Recommend where to focus Publishing's efforts and investments, prioritizing opportunities with the greatest potential for audience engagement and impact.
• Evaluate campaign performance, identify emerging audience opportunities, and translate insights and learnings into stronger programming and future strategies.
• Explore GenAI and emerging technologies to deepen audience insights, streamline workflows, and develop more effective, scalable approaches to strategic planning.

Qualifications

• Experience in audience, content, or marketing strategy, ideally within entertainment, media, or digital publishing.
• Deep understanding of entertainment audiences, fan culture, and how people discover and engage with content across platforms.
• Strong analytical skills, with the ability to translate consumer research, audience data, and performance insights into actionable recommendations.
• Strategic and creative thinker with a track record of developing integrated, audience-driven strategies.
• Collaborative leader who can influence across disciplines, build alignment, and bring diverse perspectives together.
• Comfort working in ambiguity.
• Excellent communication skills, sound judgment, and the ability to anticipate opportunities in a fast-moving environment.
• Curious about GenAI and emerging technologies, with an interest in rethinking how strategy and planning get done.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $182,000.00 - $312,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.