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NetApp

Sr. Mgr, Technical Marketing Engineering

Durham, United States

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Job details

Apply by: May 10, 2027
Experience: 10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
Posting language: English
Posted: Nov 11, 2026

Original job description

Job Summary

Are you ready to build and lead NetApp's technical marketing presence? As Senior Manager, Technical Marketing Engineering, you will help build NetApp's center of excellence for technical marketing as part of a leadership team taking on an early-stage team and rapidly growing both its size and its impact.

You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As a team leader, you will set the technical and quality bar for the team, and hire new talent that the team needs as it scales.

You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams worldwide. As the senior TME leader based in RTP, you will be the primary point of local leadership and escalation for Product Management and Engineering partners, and you will partner closely with peer TME leaders across the world to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.

If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.

Key Responsibilities

Build and lead your assigned TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
Serve as the senior in-region point of contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp RTP office a majority of the time.
Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
Collaborate with Product Management and Engineering across the product lifecycle to build - and ensure your team builds - expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
Establish and track key performance indicators for your team's coverage and output and drive continuous improvement of deliverables based on data and field feedback.
Recruit, coach, and retain top technical marketing talent.
Champion an inclusive, collaborative team culture, and model the ownership and agility NetApp expects of its technical marketing organization as your team's scope and headcount scale quickly.

Job Requirements

10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent.
Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain - and coach others toward - expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
Strong cross-functional and cross-regional collaboration skills within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
Facility with competitive/alternatives analysis and building data-backed, testable claims.

Education

Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
Master's degree or MBA is a plus.

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Jobs in the United States