VP-Local-Sales

ABOUT NCM:

We are the country’s largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers. We’re a dynamic, fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.

We’re committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We’re obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career’s story, check us out at NCM.com/careers.

POSITION SUMMARY:

The VP, Local Sales is a leadership role responsible for developing and implementing comprehensive local sales strategies across multiple markets while managing both major markets and regional sales operations. This position combines strategic oversight of local sales division, team leadership, and business development. Reporting to the SVP, Local Sales, this role is responsible for maximizing revenue and profitability while meeting growth objectives across designated territories, verticals, and key accounts. The VP, Local Sales manages overall business functions including team management of Account Executives and BDR. This player/coach role requires building agency partnerships, cultivating client relationships, and championing NCM's value proposition within the greater video ecosystem. In addition to team management responsibilities, the VP carries a personal book of business with individual sales targets that complement overall team performance goals.

ESSENTIAL FUNCTIONS:

Essential duties and responsibilities may include, but are not limited to, the following:

Individual Sales Performance & Book of Business:

Carry and manage a personal book of business with assigned individual sales targets

Meet and exceed personal annual quota in addition to team performance goals

Maintain and grow key strategic accounts within personal portfolio

Develop and execute sales strategies for assigned high-value accounts and prospects

Provide direct sales support and account management for enterprise-level clients

Balance individual sales responsibilities with team management duties

Strategic Leadership & Business Management:

Develop and execute comprehensive local sales business plans including growth, cost, and customer satisfaction objectives

Collaborate with National Sales Team where clients have both national and local marketing needs

Develop and execute detailed and accurate forecast plans and deliver business performance reports on a timely basis

Manage and compile business and market intelligence to support market sales and share gain, competitive activities responses, and business unit initiatives

Identify, assign, and prioritize all category targets and market opportunities

Team Management & Development:

Manage and direct sales activities of 10-15 Major Market Account Directors and Account Executives

Carry out supervisory responsibilities including interviewing, hiring, and training employees

Plan, assign, and direct work; appraise performance and develop individual career development plans

Monitor job performance and take required improvement actions

Hold team accountable for meeting goals and objectives while rewarding and developing talent

Address complaints and resolve problems in accordance with organizational policies

Client Relationship & Sales Execution:

Identify and develop key client relationships with advertising agencies and strategic partners

Execute sales strategies (onscreen, lobby, digital) across cinema and programmatic platforms

Manage customer expectations and contribute to high level of customer satisfaction

Establish and maintain relationships with key channel partners, agencies, and customers

Ensure superior customer service and support on all campaigns and sales needs

Work closely with agency teams and internal NCM stakeholders

Collaboration & Strategic Development:

Work closely with SVP to establish category sales strategy and tactics

Collaborate with Marketing/SIA teams to develop local sales materials and pitches

Develop local market expertise by attending conferences, seeking resources, and market analysis

Build agency partnerships beyond standard media spend including custom marketing elements and data/attribution solutions

QUALIFICATIONS:

Knowledge/Skills/Abilities:

Bachelor's degree required

8-10 years of senior sales management experience, including national and local sales experience

5+ years of direct selling experience to clients and strategic partners

3-5 years of digital sales/sales management experience required

Demonstrated ability to effectively motivate and support a sales team of 10+ members

Proven track record of exceeding both individual sales targets and team management goals

Demonstrated ability to balance personal sales responsibilities with team leadership duties

Experience managing strategic accounts while overseeing team performance

High level of financial and business acumen with ability to translate corporate goals into local sales strategies

Strong leadership skills with ability to build relationships, negotiate, collaborate with, and influence internal and external stakeholders

Analytical thinking and ability to make business decisions that benefit NCM and partners

General understanding of working with diverse data sets and attribution products

Familiarity with basic business accounting/AP/AR/invoicing needs

Proficient in Microsoft CRM, Office Suite with strong to very advanced Excel skills

Proficiency with spreadsheets, databases and formulas required

Exceptional organizational and communication skills with all levels of staff both verbally and in writing

Ability to sell through innovative multi-platform media programs

Self-motivating, assertive and energetic team player with positive attitude and high energy

Ability to work in fast-paced, tight deadline environment with ability to take initiative

Ability to think and plan strategically; adept at solving problems and bringing timely resolution

Passionate attention to detail

Every team member of NCM is expected to understand and consistently demonstrate our core values:

• Honor
• Innovation
• Collaboration
• Accountability
• Perseverance

Experience and Training:

Any combination of the following experience and training (designated as required and/or preferred) that would provide the required knowledge and abilities is qualifying.

Experience:

8-10 years of senior sales management experience required

5+ years of direct selling experience to strategic partners required

Proven ability to manage teams of 10+ members

Education:

College degree in a related field, or equivalent experience

Licensure / Certification:

None required

WORKING CONDITIONS

This job operates in a professional office environment as well as a home office as a hybrid position. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Conditions:

Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time, etc.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation, please contact Human Resources at (303) 792-8899 or email: HR@ncm.com.

****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses****

SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:

Salary Range: Base Salary of approximately $XXXXX-$XXXXX annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options:

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Retirement Plan
• Life & Accidental Death & Dismemberment Insurance
• Short and Long-Term Disability Insurance
• Paid Holidays
• Paid Leave (parental, vacation, personal days and sick)
• Commuter benefits
• Pet insurance

This information is provided as the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.