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KH
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National Aquarium

Content Manager

Baltimore, MD, United States

$58,660 to $71,399 USD / year

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Job details

Pay: $58,660 to $71,399 USD / year
Posting language: English
Posted: Nov 3, 2026

Original job description

Job Title: Content Manager

Posting Date: November 2026

Job Department: Marketing

Schedule: Full Time

Job Type: On-site/Hybrid

Location: Candler 111 Market Pl Suite 800 Baltimore MD 21202

JOB SUMMARY:

The National Aquarium is seeking a Content Manager to develop and produce written and visual content for the Aquarium’s external audiences with a focus on advancing audience acquisition and engagement, managing brand and reputation and highlighting thought leadership. This role is focused on supporting the creation of engaging social media content, developing effective content for web and e-mail, and producing the content needed to reach key audiences across multiple platforms. The Content Manager is both a skilled practitioner of content creation and a capable manager of people and output, charged with executing the content strategy set by the Director of Content and Brand Strategy.

KEY REQUIREMENTS:

Essential responsibilities include:

Content Production & Channel Implementation

· Ensure team’s work is aligned to KPIs for acquisition, engagement, brand health, and revenue and regularly track and report against established KPIs.

· Provide ongoing data-driven, platform insights to the Director of Content and Brand Strategy who will then align content optimization opportunities with the overall content and brand strategy.

· Produce, edit, and publish written and multimedia (photo, video, audio, motion) content aligned with brand and strategy.

· Support the Director of Content and Brand Strategy’s commitments to internal and external partners, delivering content that demonstrates unified storytelling and brand expression.

· Source, vet, and manage vendors, freelancers, and creators to support production.

· Draft and tailor contracts to project scope; route agreements and manage execution and signatures.

· Support budgeting and financial oversight for multimedia production and services.

Project and People Management

· Providing resources, clear goals, professional development, and timely updates to direct report

· Work across units to support a strong, cohesive and flexible production team who work collaboratively to achieve KPIs and who provide support, accountability and contingency to each other and to other units in the department

· Work alongside Director of Content and Brand Strategy and manager peers to establish strong production workflows ensuring all phases and tasks are accurate in the project management system and that all deliverables are on time, on budget and aligned with strategy.

· Maintain established personnel policies and procedures.

· Support company mission.

· Adhere to all organizational and departmental policies and procedures.

· Other duties as assigned or required.

QUALIFICATIONS:

· Bachelor’s degree in marketing, communications, multimedia design or 5+ years of relevant experience or an equivalent combination of education and experience.

· 2+ years of experience managing and developing people and projects

· Portfolio demonstrating strong aesthetics, and attention to detail

· Proficiency in video, photography, basic motion/animation and Adobe Creative Cloud

· Excellent writing and editing skills demonstrated across a variety of platforms

· Experience producing and editing content for websites, social media and other digital platforms

· Demonstrated experience successfully managing an online community

· Strong visual, verbal, and written communication skills

· Effective interpersonal skills and ability to collaborate with colleagues, partners, and contractors

· Detail-oriented with ability to prioritize, meet deadlines, and respond quickly across concurrent projects

TOTAL COMPENSATION INFORMATION

Salary range ($58,660-$71,399 Annual). National Aquarium provides an excellent benefits package, including four weeks paid time off, and six paid floating holidays and up to four weeks of paid family leave. Employees are eligible for health care (single and family) after 30 days of full-time work. Conservation day leave and 401(k) plan with employer match available.

About the National Aquarium

Established in 1981, the National Aquarium in Baltimore, Maryland, is a nonprofit organization whose mission is to connect people with nature to inspire compassion and care for our ocean planet. The Aquarium’s award-winning habitats are home to thousands of animals representing hundreds of species of fish, birds, amphibians, reptiles and mammals. We are proud to be accredited by the Association of Zoos and Aquariums (AZA) and exceed industry standards in all aspects of animal care and welfare.

More than 1.2 million people visit the Aquarium each year to experience our immersive exhibits, and we reach far more through our science-based education programs and hands-on field conservation work. The National Aquarium is one of the top three aquariums in the United States and the largest paid cultural attraction in Maryland.

Our Mission and Goals

The Aquarium’s mission - to connect people with nature to inspire compassion and care for our ocean planet - begins within the walls of its buildings, but it does not end there. The Aquarium protects, enhances and restores natural resources through education and engagement, habitat restoration, animal rescue and sustainable business practices, with its conservation work guided by three overarching goals - to combat climate change, save wildlife and habitats, and stop plastic pollution.

Our Values

At the National Aquarium, our core values form the basis for our beliefs about our organization, our colleagues and ourselves, and serve as the framework to guide our behaviors and actions to achieve our mission.

Connection: We take the time to build lasting connections with each other, our guests, the animals in our care and the nature that surrounds us. We communicate clearly and collaborate readily within and across teams. We engage thoughtfully with our partners. We practice shared accountability.

Curiosity: We center learning and growth in all that we do. Our people are empowered to explore new approaches. We support taking risks. We value diverse perspectives and bold ideas. We embrace change.

Optimism: We celebrate the power of positive moments and shared experiences. We seek out opportunities to have fun. We reconnect with our purpose through sharing successes with our colleagues.

Service: We are in service to each other, our guests and our communities. We make intentional decisions and actions for the benefit of the people and animals within our organization.

Wellbeing: We ensure our people and animals have what they need mentally and physically to thrive. We are committed to improving the wellbeing of communities and sharing the healing power of natural for all.

Our Commitment to Diversity, Equity, Inclusion and Justice

National Aquarium values an inclusive and diverse environment for all employees, volunteers, and interns. Our goal is to recruit, develop, and retain the most talented people from a candidate pool representative of the variety of communities we serve. With a commitment to diversity, equity, inclusion, and justice, the Aquarium is proud to be an Equal Opportunity Employer and promotes an environment free from all discrimination and harassment.

In the selection and retention of employees, volunteers, and interns, we do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, ancestry, citizenship status, age, physical, mental, or sensory disability, sex (including pregnancy or childbirth), marital status, veteran status, sexual orientation, gender identity and/or expression, genetic information, arrest record, family or caregiver status, HIV status, socioeconomic status, or any other characteristic protected by applicable federal, state, or local law.

Our organization is dedicated to this policy with respect to all terms and conditions of employment, including but not limited to recruitment, training, promotions, performance management, and separation, and general treatment during time of employment.

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Jobs in the United States