Director, Product Design

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Beast Industries is looking for a Director of Product Design to lead how our products look, feel, and work. You’ll own the product design vision across our apps and digital experiences, including the visual identity and UX vision that make everything we ship feel unmistakably Beast: bold, playful, and easy to use for a massive global audience. You’ll lead a team of product designers while staying close to the work, partnering with product, engineering, and content to take ideas from concept to launch. Experience in gaming and character design is a strong plus.

About the role

Beast Industries is home to some of the most-watched creators and fastest-growing consumer brands in the world. As Director of Product Design, you will lead the product design function end to end. You’ll set the strategy and quality bar for how our products are designed, define the visual identity and UX vision that guide that work, and build a team that can deliver it at scale. This is a hands-on leadership role: you’ll be close to the details of the product, not just setting direction from a distance.

What you’ll do

• Lead product design strategy and execution across Beast apps and digital products, from early concept through launch and iteration.
• Own and evolve the visual identity for our products, ensuring a cohesive, recognizable look and feel across every surface.
• Define the UX vision and principles that guide how our products work, and translate them into clear, shippable experiences.
• Stay hands-on in key product design work, including user flows, prototypes, and high-fidelity UI for priority features.
• Build, lead, and mentor a team of product designers, visual designers, and UX designers, and set clear standards for craft and growth.
• Partner with product, engineering, marketing, and content leaders to shape roadmaps and make strong design tradeoffs.
• Build and scale a design system that keeps our products consistent and speeds up the team.
• Use research, data, and testing to guide design decisions and improve the end-to-end user journey.
• Run design reviews and critiques that raise the quality bar without slowing the team down.
• Present design direction, rationale, and results to senior leadership and external partners.

What you bring

• 15+ years of experience in product design, UX, or visual design, including significant experience leading design teams and managing designers.
• A strong portfolio of shipped consumer product work that shows exceptional visual craft and thoughtful, user-centered design, including work you personally designed.
• Proven ability to define and drive both visual identity and UX vision for a product or portfolio of products.
• Experience building and scaling design systems across multiple products or surfaces.
• Strong command of Figma and modern design and prototyping tools.
• Track record of partnering with product and engineering leaders and influencing decisions at the executive level.
• Excellent communication, storytelling, and presentation skills.
• Comfort working in a fast-paced, high-visibility environment with tight timelines.

Bonus points

• Experience in gaming, including game UI/UX, live-service games, or interactive entertainment.
• Experience in character design, character-driven branding, or IP development.
• Experience designing for creator, social, or youth-focused audiences.
• Working knowledge of motion design, 3D, or real-time engines (Unity, Unreal, Blender, etc.).
• Familiarity with gamification, rewards, and engagement-driven product design.

What we offer $235,000 - $353,000, plus equity, benefits Location - San Francisco, CA or New York - Hybrid Work Model

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days