Media Planner Dallas, TX
About the role This role develops integrated, data-informed media plans that translate client objectives, audience insights, and market conditions into effective channel strategies across broadcast, digital, social, and out-of-home media. The position conducts audience, competitive, and market analysis; prepares media plans, flowcharts, budget allocations, and supporting documentation; and partners closely with buyers, account teams, analytics, and vendors to ensure campaigns launch smoothly and run according to plan. It monitors pacing, spend, delivery, and performance to identify risks and optimization opportunities, while maintaining strong financial stewardship through accurate budget tracking, reconciliation, and documentation. The job also communicates recommendations and campaign updates clearly to clients and internal stakeholders, stays current on emerging media trends and opportunities, and contributes to planning best practices, collaboration, and continuous improvement.
What you'll do
- Develop integrated media plans and recommendations - Translate client business objectives, target audience insights, market conditions, and campaign goals into integrated media plans that define channel strategy, audience targeting, investment allocation, timing, and delivery approaches across broadcast, digital, social, and out-of-home media. Ensure recommendations are data-informed, strategically aligned, and designed to achieve client objectives.
- Build audience, market, and competitive analyses - Conduct research and analysis of audience behaviors, geographic considerations, seasonality, competitive activity, media consumption patterns, and market trends to identify opportunities and inform planning recommendations. Use insights to strengthen media strategies and improve campaign effectiveness.
- Develop media plans, flowcharts, and investment allocations - Create accurate media plans, flowcharts, authorization documents, budget allocations, and supporting planning materials that guide buying teams, vendors, clients, and internal stakeholders. Ensure recommendations, timelines, and investments align with approved objectives, budgets, and performance expectations.
- Lead media plan execution and cross-functional coordination - Partner with media buyers, account teams, strategy teams, analytics teams, vendors, and other agency disciplines to ensure approved plans are executed accurately, efficiently, and on schedule. Coordinate media requirements, approvals, deliverables, and communications necessary to support successful campaign launches and ongoing stewardship.
- Monitor campaign performance and identify optimization opportunities - Review pacing, delivery, spend, and performance data throughout campaign execution. Identify risks, variances, optimization opportunities, and emerging trends, then provide informed recommendations that help improve campaign effectiveness and maintain alignment with client goals and approved budgets.
- Manage media budgets and financial stewardship - Maintain accountability for media budget tracking, reconciliation, documentation accuracy, and financial alignment throughout campaign execution. Partner with media buyers, finance, vendors, and account teams to resolve billing discrepancies, monitor expenditures, and ensure media investments are managed responsibly and accurately.
- Present recommendations and support client communications - Prepare and communicate media recommendations, planning rationale, campaign updates, performance insights, and optimization opportunities to internal stakeholders and clients. Build trusted working relationships through responsive communication, clear explanations, and thoughtful consultation that supports informed decision-making.
- Evaluate emerging media opportunities and industry trends - Stay informed on changes in the media landscape, emerging platforms, technologies, audience behaviors, and industry best practices. Proactively identify innovative media solutions, share relevant insights, and recommend opportunities that enhance campaign effectiveness and support client and agency growth.
- Drive planning excellence and process improvement - Contribute to the development of planning best practices, workflow improvements, and knowledge-sharing initiatives that improve efficiency, planning quality, and collaboration across teams. Actively pursue ongoing learning and apply new knowledge, technologies, and industry developments to strengthen planning effectiveness and agency capabilities.
- Values Leadership - Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through client interactions, media recommendations, collaboration, decision-making, and professional conduct.
Role-based skills
- Media Planning
- Integrated Media Strategy
- Audience Research
- Media Budget Management
- Campaign Pacing Analysis
- Media Budget Reconciliation
- Mediaocean
- Mediatools
- Channel Strategy Development
- Cross-Channel Media Planning
- Media Investment Allocation
- Uphold our agency values - Humanity. Diversity. Integrity. Tenacity. Curiosity.
Core skills
- Analytical Thinking
- Effective Communication
- Client Focus
- Business Acumen
- Problem Solving
- Adaptability
- Takes Initiative
- Accountability & Follow Through
- Effective Planning
- Strategic Thinking
- Precision & Accuracy
- Continuous Learning
- Priority Setting
- Functional & Technical Knowledge
- Technology Readiness
Leadership skills
- Teamwork & Collaboration
- Building Alignment
Qualifications
- Quantitative Foundation - Academic coursework or equivalent work-based training in statistics, marketing analytics, economics, or business math is preferred because the role must build data-backed plans, allocate budgets, and monitor pacing and spend accuracy across channels.
- Relevant Degree - Bachelor's degree in advertising, marketing, communications, media studies, business, or a closely related field, or equivalent professional experience demonstrating applied knowledge of media planning, audience analysis, budgeting, and client-facing communication.
- Client Presentation & Media Recommendation Experience - Demonstrated experience preparing and presenting media plans, planning rationale, campaign updates, performance insights, and optimization recommendations to clients, internal stakeholders, or cross-functional teams. Experience should show the ability to explain complex media decisions, communicate recommendations clearly, and build alignment around media strategies and campaign objectives.
- Execution Scope - Must show verifiable experience translating client objectives and audience insights into flowcharts, budget allocations, and authorization documents, while coordinating with buyers, vendors, and internal stakeholders to keep campaigns on time, on budget, and aligned to market conditions.
- Planning Experience - Typically requires 3 or more years of media planning experience in an agency, media company, or in-house marketing environment with direct responsibility for developing and maintaining integrated plans across broadcast, digital, social, and out-of-home channels.
- Platform Credentials - No certification is required, but current platform or product training credentials in media planning, ad operations, or analytics tools such as Mediaocean, Google Ads, Google Analytics, or equivalent are valued when they support accurate planning, pacing analysis, and campaign stewardship.
What you'll find at Moroch We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:
- Medical, dental, and vision coverage
- 401(k) with company match
- Generous PTO, paid holidays, and give back time for volunteering
- Hybrid work
- Mental health and wellbeing resources
- Fitness reimbursement
- Paid parental and child-bonding leave
About Moroch At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.
Equal opportunity statement This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.
Travel Requirements Travel may be required for this position, up to approximately 25% of the time.