Email Marketing Associate

Company Description Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com

Job Description

Title: Email Marketing Associate Duration: 3 Months (Contract to Hire) Location: NYC

Job Description:

The “Email Marketing Associate” is responsible for the successful management and reporting of all initiatives in support of outbound email campaigns. We’re looking for a data-driven, highly organized individual who can see the big picture while being able to communicate the right data points to the right people.

Responsibilities

• Email marketing guru, understands best practices in email marketing and able to create better campaigns and tactics with them.
• Project management of inbound campaign work and email requests
• Traffic large volumes of deadline-driven email campaigns and assets
• Management of email channel calendar
• Reporting on email campaigns (status and outcomes) for various stakeholders
• Cross-departmental collaboration on major projects and new initiatives
• Effectively communicate between technical, operational and strategy groups
• Recommend and oversee list management practices including data sanitation, scrubbing, opt outs, and suppression

Required Skills:

• 2+ years experience in digital marketing field
• Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, general industry trends and metrics, and the end-to-end production process
• Excellent time-management, organizational and project management skills
• Experience working with major Email Platforms such as ExactTarget, Silverpop, and DreamMail
• Extensive understanding of email best practices and CAN-SPAM laws
• Strong Microsoft Excel experience including pivot tables, lookups, and charting
• Experience with multivariate testing, analysis and reporting
• List management and email launch process familiarity
• Strong interdepartmental communication skills
• Ability to quickly identify and address operational and process issues
• Strong analytical skills, ability to make actionable recommendations (i.e. A/B Testing)
• Excellent QA ability and attention to detail

MOVING THIS UP TO REQUIRED - Email HTML coding, PSD to HTML experience

Desired (not required) Skills:

• SQL and ability to query databases
• Experience with dynamically scripted emails; ExactTarget ampscripting a plus
• Experience with Responsive Mobile Email Design and mobile best practices

Qualifications

Education/Certifications:

Bachelors or equivalent experience Additional Information Thanks & Regards’

_________________________________________________________________________ Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W: 732 504 6695