Company Description Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com
Job Description
Job Description:
The Email Marketing Associate is responsible for the successful project management, execution and reporting of email campaigns and related initiatives. We're looking for a data-driven, highly organized individual who can see the big picture. You will be working with a team of email marketers who are both technical and marketing minded to send out
Responsibilities
- Project management of email campaigns and cross-departmental projects
- Application of email marketing best practices in daily campaigns
- Analytics: Use of Excel and pivot tables to report on key KPI's and metrics
- List management including data sanitation, scrubbing, opt outs, and suppressions
- Creation of reports and presentations
- Effectively communicate between technical, operational and strategy groups
- Light integration and launch of templated emails
- Quality assurance of outgoing email campaigns
Required Skills:
- 1-2 years of experience in email marketing
- Strong communication skills
- Organized and ability to prioritize, calendar management a plus
- Self-starter, ability to take a project and run with it
- Experience with Salesforce Marketing Cloud or similar enterprise level ESP
- Working knowledge of deliverability, email analytics, CAN-SPAM, triggered campaigns, overall email best practices, and segmentation
- Familiarity working with project/task management systems
- Strong Microsoft Excel experience including pivot tables, SQL a plus
- Experience with A/B, multivariate testing, analysis and reporting
- Ability to identify and address operational and process issues
- Excellent QA ability and attention to detail
- Bachelor's Degree
Desired (not required) Skills:
- Email HTML coding experience a plus
- Working knowledge of filters, data extensions and programs in SFMC
- Presentation skills a plus
Education/Certifications:
- Bachelors or equivalent expereince
Additional Information For any queries please call me @ 732-243-0011.