Description
What We Need:
A detail-oriented project manager with extensive experience in asset management and production, including programmatic, social, and paid digital campaigns and platforms. The ideal candidate excels in developing and executing deployment strategies, managing end-to-end project lifecycles, and ensuring workflow efficiency. With a strong understanding of digital campaigns and assets, the ideal candidate is adept at guiding creative teams in the development of diverse digital and programmatic assets - while recognizing key distinctions, such as between a programmatic banner and a Facebook graphic. They work closely with account, media, and creative teams to optimize cross-channel project synergy, ensuring alignment and seamless collaboration. Additionally, they are knowledgeable about the latest best practices for graphics in digital placements, delivering high-quality results on time. This role requires a results-driven individual with exceptional organizational skills, a deep understanding of project lifecycle management, and the ability to lead cross-functional teams in fast-paced, dynamic environments.
Primary Responsibilities:
- Project Planning & Execution
- Manage the end-to-end lifecycle of asset production and deployment strategy, including scoping, timelines, budgets, and deliverables
- Ensure the on-time delivery of assets by coordinating workflows across internal teams and clients
- Asset Management
- Demonstrate a strong understanding of digital campaigns and assets, with hands-on experience launching programmatic, social, and paid digital campaigns using key platforms
- Oversee creation, version control, and deployment of assets across platforms while maintaining quality and compliance
- Stay updated on the latest best practices for graphics in digital placements
- Implement and refine workflows to optimize processes, ensuring deliverables are completed within deadlines
- Cross-Functional Collaboration
- Partner with account, media, and creative teams to optimize cross-channel project synergy.
- Guide creative teams in developing digital and programmatic assets, ensuring familiarity with key distinctions (e.g., programmatic banners vs. Facebook graphics)
- Coordinate efforts between internal teams (e.g., development, operations, marketing) and external vendors to meet project objectives
- Align all stakeholders on project timelines, expectations, and priorities
- Risk & Issue Management
- Identify and mitigate risks to maintain project scope and schedules
- Develop and execute contingency plans to address potential delays or issues
- Tools & Reporting
- Use project management tools (e.g., Asana) to track progress and facilitate data-driven decision-making
- Provide regular updates to stakeholders through detailed reports and dashboards
Qualifications:
- 3-5 years of experience in project management, with a focus on digital asset production, deployment, and project lifecycle management.
- Bachelor’s degree in Business Administration, Project Management, Information Systems, or a related field. PMP or similar certifications are a plus.
- Proficiency in project management software (e.g., Asana, Monday.com, Smartsheet) and familiarity with digital asset management tools.
- Strong understanding of project management methodologies such as Agile, Waterfall, or Hybrid approaches.
- Excellent verbal and written communication skills with a proven ability to engage and align stakeholders across different departments.
- Strong analytical and problem-solving skills to address project challenges and ensure successful delivery.
- High attention to detail with the ability to manage multiple projects simultaneously and meet deadlines.
Requirements
Preferred Skills:
- Experience with content management systems (CMS) and digital asset management (DAM) platforms
- Familiarity with UX/UI workflows and asset deployment processes, including wireframing and prototyping tools such as Figma or Adobe XD
- Advanced knowledge of compliance and accessibility standards (e.g., ADA, WCAG) for digital assets
- Proficiency in analyzing performance metrics for digital campaigns and using data to inform asset optimization
- Strong understanding of ad tech platforms like Google Ads and Facebook Ads Manager
- Knowledge of video editing tools (e.g., Adobe Premiere, Final Cut Pro) and their integration into digital campaigns
- Familiarity with A/B testing frameworks and methodologies for digital asset performance evaluation
- Strong ability to manage asset workflows
- Expertise in collaborating with external vendors, such as production houses or creative agencies, to ensure consistent delivery standards