Social Media Coordinator

Overview

The Social Media Coordinator, reporting to the Division Head of Content Development within the Office of Marketing, develops and manages social media content and editorial calendars to support the organization’s marketing and communications efforts. This role oversees content creation, scheduling, and audience engagement across social media platforms. The position is fully onsite at 75 Bayard Street, New Brunswick, NJ, with a Monday–Friday schedule of 8:30 a.m.–4:15 p.m.

Responsibilities

Under the direction of the Division Head of Content Development:

Create and publish social content -

• Write, create, schedule, and publish social media content based on approved strategy and priorities.
• Turn content plans, departmental priorities, partner opportunities, and timely needs into social media posts.
• Develop social content ideas within the Division Head’s strategy and direction.
• Repurpose approved content for appropriate social channels.

Manage the social media calendar -

• Maintain the day-to-day social media calendar.
• Assign content to the appropriate channels and formats.
• Recommend posting dates and times.
• Track copy, assets, approvals, scheduling, and publishing status.
• Avoid conflicts, duplication, or overposting.
• Adjust the social content schedule when news, events, or County priorities change.
• Flag competing priorities or major calendar changes to the Division Head.

Manage community engagement and social relationships -

• Monitor and respond to comments, messages, mentions, and other community interactions across all social channels.
• Proactively engage with relevant accounts, including partners, community organizations, local institutions, libraries, and other appropriate accounts.
• Like, comment on, share, repost, tag, or otherwise interact with relevant content in accordance with County guidelines.
• Identify opportunities to build relationships, increase visibility, and connect the County with relevant community conversations.
• Flag potential collaboration opportunities to the Content Lead or Division Head.

Measure and optimize social performance -

• Track reach, engagement, video views, link clicks, follower growth, and other relevant metrics.
• Prepare regular social media performance reports.
• Identify which topics, formats, channels, and posting approaches perform the best.
• Recommend routine adjustments to improve social media performance.
• Share significant insights with the Division Head.
• Apply approved performance insights to future social content and scheduling decisions.

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Qualifications

• Bachelor's degree in Marketing or Communications
• 2+ years’ experience in a corporate, agency or government marketing organization
• Excellent command of spoken and written English language
• Must be a confident communicator and be able to navigate multiple groups of people including Marketing, Public & Government Affairs, Communications, and outside partners.
• Able to influence and collaborate with key stakeholders

Portfolio Requirement: please include a link to your portfolio on your resume.

The anticipated starting base pay for this position is:

• $46,750 - $49,750 per year, depending on experience and qualifications.

Build your future while helping shape the future of your community. At Middlesex County, we’re committed to supporting our employees with competitive benefits and a workplace that values well-being and balance. Middlesex County is proud to provide the resources, support, and flexibility employees need to thrive both professionally and personally.

Learn more about our benefits: Benefits

Join Middlesex County

Are you looking for a career that fits your interests and allows you to help your community? Middlesex County has opportunities for people with talent and drive!

Our 2,000+ employees work together to provide the services and support that make Middlesex County one of the healthiest, safest, and sustainable places to live work and play. We’re preparing for the future today with our Destination 2040 plan to help local businesses and residents grow and adapt to a continuously changing world.

You can build your own future while helping to build the future of your community. With competitive benefits, including a pension plan, on-site wellness coaches, and health and dental insurance, Middlesex County offers the support employees need. The County also promotes a healthy work-life balance with generous vacation, sick, and holiday leave.

Middlesex County is the most diverse county in New Jersey, and our employees reflect the dynamic energy of the County. We have locations throughout the County, from our downtown New Brunswick offices to our healthcare facilities to our parks system. No matter your interests and skills, there’s a place for you in Middlesex County. Build your career and your community – apply for a position with Middlesex County today.

For more information, visit middlesexcountynj.gov and find us on Facebook and Instagram.

Middlesex County is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by law.