Position Summary The top-ranked College of Education is seeking a creative, curious and digitally savvy Social Media Manager to help tell the stories that define our community. From student successes and groundbreaking research to alumni achievement and campus events, this role brings the college's work and community to life across social media platforms and helps shape how audiences engage with the MSU College of Education every day. Beyond creating content, this position serves as a college-wide resource for social media governance, accessibility, account management and digital engagement best practices. The Social Media Manager leads strategy, content development, audience growth, analytics, governance and accessibility efforts for the college's social media presence. Content developed through this position supports recruitment, engagement, reputation and community-building among prospective and current students, alumni, donors and other internal and external audiences. This role transforms research, student experiences, alumni achievements, faculty expertise and college priorities into engaging, platform-specific content with a strong emphasis on video, visual storytelling and audience engagement. **Key Responsibilities and Functions ** - Envision and execute a social media content strategy, including creating and publishing timely, relevant, and compelling content across platforms; - Repurpose content into social-first formats that maximize reach, engagement and impact; - Ensure social media content aligns with federal accessibility requirements and university standards, including captioning, alternative text and inclusive communication practices; - Conceptualize, capture and produce video and graphic assets to enhance platforms; - Monitor social media channels, engage with audiences as appropriate and identify opportunities to strengthen community engagement; - Analyze strategy and platform performance to identify opportunities for improvement, including regularly reporting findings and recommendations to the Senior Director of Communications; - Collaborate with college/university partners to elevate stories and expand reach; - Assist with social media communications during sensitive or high-visibility situations; and - Lead college-wide social media governance efforts, including account inventories, branding compliance, accessibility expectations, platform recommendations and best practices for affiliated units/programs. The ideal candidate must be comfortable working both independently and as part of a team. In addition, the ideal candidate must be able to work in a fast-paced environment, including balancing multiple projects and requests at once. This selected candidate will join a collaborative Communications team that works across multiple channels and areas of expertise. Opportunities may include supporting web content, email, print and digital publications, podcasts, video projects, promotional materials and other strategic communications efforts. College/Institutional Impact The role contributes directly to how MSU and the College of Education are represented to prospective/current students, alumni, donors, peer institutions and the public. Thoughtful, accurate and engaging content helps build connection and trust, while errors may negatively impact reputation and judgment. Unit Structure & Expectations This position reports to the Senior Director of Communications for the MSU College of Education and works closely with multiple individuals and teams across the College of Education. The hybrid position requires at least two (2) days of on-campus, in-person work each week. Additional on-campus time may be required based on events or business needs. While most work can be