Archived listing. The details below describe a past opening.
Primary Responsibility The Marketing and Communications Manager is responsible for creating compelling content across multiple platforms - including newsletters, email campaigns, websites, social media, and digital marketing channels - to communicate the value of membership and promote programs, services, education, advocacy, and events. Working collaboratively across all departments, the Marketing and Communications Manager serves as a trusted communications partner, ensuring messaging is timely, accurate, engaging, and aligned with organizational goals and brand standards. Essential Responsibilities
- Content Strategy and Development
- Develops and executes an annual content strategy supporting organizational priorities and member engagement.
- Writes, edits, and produces compelling content for:
- Member newsletters
- Broker communications
- Email marketing campaigns
- Website articles
- Social media
- Press releases
- Marketing collateral
- Executive communications
- Translates complex organizational initiatives into clear, member-focused messaging.
- Develops communication plans for major initiatives, programs, products, and organizational announcements.
- Maintains a consistent voice, tone, and brand across all communication channels.
- Collaborates with departments to identify communication opportunities and content needs.
- Ensures communications are accurate, timely, and aligned with organizational priorities.
- Digital Marketing and Member Communications
- Creates targeted email marketing campaigns that promote programs, education, products, and key initiatives.
- Manages communication calendars that coordinate organizational messaging across departments.
- Develops member engagement campaigns that reinforce the organization's value and encourage participation.
- Monitors email performance metrics and recommend improvements.
- Assists with digital advertising and campaign execution when appropriate.
- Manages surveys, forms, and digital communication tools.
- Website Strategy and Content Management
- Serves as the primary content manager for the organization's website.
- Writes, edits, organizes, and publishes website content.
- Audits website content for accuracy, consistency, accessibility, and relevance in collaboration with internal department stakeholders.
- Maintains current programs, events, educational, and member resource information.
- Collaborates with departments to develop landing pages and online resources.
- Improves website usability and member experience.
- Applies SEO best practices to improve visibility and search performance.
- Monitors website analytics and recommends content improvements.
- Social Media Management
- Plans, creates, schedules, and publishes content across social media platforms.
- Develops campaigns that increase member engagement and brand awareness.
- Monitors engagement metrics and recommend improvements.
- Stays current on emerging social media trends and best practices.
- Coordinates social media messaging with broader communication initiatives.
- Supports video, photography, and multimedia storytelling efforts.
- Marketing and Brand Management
- Ensures brand consistency across all marketing materials and communication channels.
- Collaborates with the Vice President on integrated marketing campaigns.
- Coordinates production of marketing materials with internal staff and outside vendors, as needed.
- Assists with public relations and media opportunities.
- Supports implementation of organizational marketing initiatives.
- Analytics and Reporting
- Tracks key performance indicators across communications and marketing initiatives.
- Monitors website, email, and social media analytics.
- Prepares regular reports highlighting engagement, campaign performance, and communication effectiveness.
- Identifies trends and recommend opportunities for continuous improvement.
- Supports data-informed decision making through meaningful reporting and dashboards.
- Event Communications Support
- Develops marketing and communication plans supporting organizational events, education, and general programs.
- Produces promotional materials, email campaigns, website content, and social media for key events.
- Coordinates event communications before, during, and after programs.
- Provides limited logistical support for designated signature events as assigned.
- Assists with post-event reporting and communication summaries.
Professional Development
- Participates in National Association of REALTORS® communications activities and professional development opportunities.
- Monitors communication, marketing, and digital engagement trends.
- Maintains knowledge of emerging marketing technologies, SEO, social media, and email marketing best practices.
Competencies
- Exceptional writing, editing, proofreading, and storytelling skills.
- Strong organizational and project management skills.
- Excellent interpersonal and collaborative communication skills.
- Ability to manage multiple projects and competing priorities.
- Strategic thinker with attention to detail.
- Strong understanding of digital communications and marketing.
- Experience with email marketing platforms, content management systems, website publishing, and social media management.
- Working knowledge of SEO, website analytics, and digital marketing metrics.
- Proficient in Microsoft Office and marketing technology platforms.
- Creative problem solver with a continuous improvement mindset.
- Service-oriented with strong follow-through and accountability.
- Can subscribe to MIBOR Values: Service, Excellence, Integrity, Collaboration and Family
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
- Three to five years of experience in marketing, communications, digital marketing, or content development.
- Experience managing websites, email marketing, and social media platforms.
- Experience with CRM, marketing automation, and analytics tools preferred.
- Association or nonprofit experience is a plus.
Teams Marketing and Communications Reports To Vice President of Marketing and Communications