We recognize that in order to meet the needs of our communities, we must represent our communities. Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging. This is a journey, and we pledge to do more than simply check the box.
When you join the Meritrust team, your benefits will include:
- Comprehensive medical insurance plan
- Dental and vision insurance
- Generous paid-time-off
- 12 paid holidays
- 401(k) plan
- Wellness program
- Tuition assistance
- Employee loan discount
- Employee Assistance Program (EAP)
- Life and disability coverage
What sets working for Meritrust apart?
- Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.
- Supportive and engaging work environment.
- A wellness and sustainable work culture that puts family, our community, and your health first.
- A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally.
- Studies have shown that individuals from marginalized and or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Meritrust Credit Union, even if you don’t meet every one of our qualifications listed.
This is a full-time position working 40 hours a week, Monday-Friday 8:00am - 5:00pm.
The Growth Strategies Analyst plays a pivotal role in supporting strategic growth initiatives contributing to the credit union’s revenue and growth. Using data-driven insights, the analyst will attract new members, enhance member engagement, and foster member loyalty with a focus on deposit growth. The role involves analyzing market trends, member data, and financial performance to identify opportunities for engagement and increased profitability of the credit union.
ESSENTIAL FUNCTIONS
- Define and segment the target audience based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
- Identify and target high-value member segments using the Wharton customer centricity model.
- Develop and implement various lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members.
- Analyze and optimize the sales funnel to improve conversion rates at each stage, from initial awareness to final purchase.
- Utilize data analytics to track the effectiveness of member acquisition and engagement efforts, measuring KPIs such as cost per acquisition, engagement score, and return on investment.
- Track and analyze marketing campaign performance.
- Work closely with marketing to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.
- Continuously gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
- Implement behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.
- Create detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.
- Design loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors.
- Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are.
- Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support.
- Track KPIs related to member engagement and loyalty.
- Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base.
- Research best practices, analytical playbooks, case studies, and innovative approaches to become an industry thought leader and advise leadership on how consumers shop for products online.
- Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities.
- Analyze member behavior and preferences to support customer relationship management.
- Other job duties as assigned.
Qualifications
Education/Certification
- Bachelor’s degree in marketing, Data Administration or a related field.
- Certifications in various project or data management programs.
Required Knowledge
- Understanding of credit union operations, including member services and products, familiar with financial regulations, compliance issues and data privacy laws.
- Proficiency in advanced data analysis tools and software.
- Understands how to translate complex data into actionable growth strategies.
- Knowledge of statistical methods and the ability to interpret trends and patterns to support marketing strategy.
Experience Required
- Five plus years of credit union or relevant industry experience.
- Five plus years in a data analysis role utilizing tools such as Excel, SWL, Python, and data visualization tools such as Tableau.
- Experience with data warehouses or cloud platforms and marketing automation platforms. E.g. Marketo.
- Proven ability to work collaboratively in a team environment.
HARD/TECHNICAL SKills/Abilities
- Analyze structured data such as campaign metrics, conversion rates, loan application volumes and member engagement. Interpret unstructured data such as member feedback, survey responses and social media sentiment. Understanding how both data types inform member needs, product preferences, and communication effectiveness.
- Integrate and interpret data from multiple sources – including member behavior, campaign performance, financial product usage, and market research – generate cohesive actionable insights that support strategic marketing decisions and enhance member engagement.
- Leverages data-drive insights to identify, evaluate, and support marketing strategies that drive member acquisition, product adoption and long-term engagement.
- Analyze and interpret member behavior patterns to inform strategic marketing decisions. Leveraging data to understand member needs, preferences, financial habits and lifecycle stages. Uses insights from transactional data, survey responses, and digital engagement metrics.
- Develops and applies data-drive audience segmentation strategies to enhance member engagement and campaign effectiveness, include identifying key member segments based on demographics, financial behaviors, product usage, and engagement platforms.
- Measure, analyze, and enhance member engagement across multiple channels. Includes tracking key engagement metrics such as email open rates, click-through rates, website interactions and product adoption trends.
- Extract and synthesize actionable insights from member data to drive strategic marketing and business decisions. Includes analyzing behavioral, transactional, and demographic data to uncover trends, preferences, and unmet needs.
- Leverages CRM systems to manage, analyze, and optimize member interactions throughout the member lifecycle. Includes maintaining accurate member data, tracking engagement history, and using CRM insights to support targeted marketing, retention strategies, and cross-sell initiatives.
- Strong organizational and project coordination skills to manage multiple analytics initiatives from concept to completion. Defines project scopes, sets timelines, collaborates with cross-functional teams, and ensures timely delivery of data-driven insights.
- Proficient in applying Agile principles to manage and deliver marketing analytics projects in a fast-paced collaborative environment. Participating in sprint planning, daily stand-ups and iterative development cycles to ensure continuous delivery of insights and improvements.
- Advanced proficiency in using SQL to extract, manipulate, and analyze data from relational databases. Includes writing complex queries, joining multiple tables, filtering large datasets and creating views or temporary tables to support marketing analysis.
WORKING CONDITIONS
- Standard office conditions
- Low to moderate noise
- Limited lifting up to 10 lbs.
This description has been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Essential functions, requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
The Credit Union believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
