Director, Content & Creativity

Agency:

MediaHub WW

Job Function:

Creative

Job Subfunction:

Creative Direction

Job Description:

The Content & Creativity team develops cross platform brand experiences that create deeper consumer connections through culture. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.

This right brain/left brain role will strategize, brainstorm, develop, and execute big ideas for multiple brand portfolios within Hearts United.

To be successful in this role, you need an understanding of how to establish brand connections through creative media, leveraging culture, new media real-estate and disruptive thinking.

You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams – including other members of the Creativity team, Client business leadership, Experience Strategy, Planning and Investment - to inspire and inform culturally led brand experiences.

Strategic & Functional Team Lead: Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life

• Work hand-in-hand with the Experience Planning and Strategy teams to mine insights that will help establish deeper connections with consumers and that inform and inspire your big thinking
• Actively build out opportunities that deliver on our clients’ marketing and media objectives; bring in partners to co-develop the ideas
• Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
• Understand and implement approved measurement models to justify investment and quantify results from programs
• Develop close relationships with media strategy and investment teams to align our team’s programs to broader strategic priorities
• Stay atop of creative, storytelling and technology trends and how those impact the client business
• Support the Managing Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
• Offer support to Hearts United Leadership on new business pitches and marketing collateral on an as-needed basis

Execution: Act as a content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year

• Serve as the day-to-day point of contact and thought leader for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution.
• Lead development and activation of multi-platform distribution plans for programs across digital, linear and social
• Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
• Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program
• Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more

Qualifications & Skills

• 8+ years’ experience in integrated marketing, creative or strategic partnership development
• Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
• Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
• Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
• Ability to address challenges, work under pressure, follow-through and solve problems quickly
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Track record of successfully growing relationships with peer-level and senior clients

140,000 - 160,000

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