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Marshall University

Program Impact and Visibility Specialist

WV, United States

Apply on marshall.peopleadmin.com About employer

Applications open in a new tab.

Job details

Posting language: English
Posted: Nov 11, 2026

Original job description

Position Details

Position Information

Banner Position Number R10568

Position Title Program Impact and Visibility Specialist

Classification Title MURC-Other Bus Operations Spec

Department Autism Training - RC2310

Job Description

The Program Impact and Visibility Specialist will:

Collaborate with the Behavior/Mental Health Technical Assistance Center (BMHTAC) Director and Project Coordinators to develop research and evaluation plans.

Lead the efforts to collect and analyze fidelity and outcome data related to all projects within the BMHTAC.

Maintain timelines and established deadlines for multiple evaluation projects.

Provide technical assistance and professional development to stakeholders such as WVDE, county leadership and school teams regarding project evaluation.

Identify, design and utilize appropriate research instrumentation for project evaluation.

Collaborate to organize and/or conduct presentation observations to track improvement.

Support the BMHTAC leadership to deliver an Annual Report to the WVDE by the end of each calendar year that highlights progress toward established goals.

Develop and implement evaluation plans to assess program effectiveness and outcomes.

Design and administer surveys, focus groups, and other data collection tools.

Collect, manage, and maintain program data using organizational databases and tracking systems. Analyze quantitative and qualitative data to identify trends, successes, and areas for improvement. Create dashboards, reports, and visualizations to communicate findings to staff, leadership, funders, and stakeholders.

Monitor program performance indicators and outcome measures.

Assist with needs assessments, continuous quality improvement efforts, and strategic planning initiatives.

Track, analyze, and report key performance indicators such as engagement, reach, impressions, click-through rates, and follower growth.

Prepare quarterly social media reports with recommendations for improvement.

Use analytics tools to evaluate campaign effectiveness and adjust strategies accordingly.

Stay informed about platform updates, algorithms, and emerging digital marketing trends.

Other duties as assigned by the WV ATC Executive Director, Associate Director, or Director of Technical Assistance.

The Program Evaluator will work under the supervision of the Director of the BMHTAC and be employed by the WV Autism Training Center (WV ATC). Funding for this grant based MURC position is provided by the WV Department of Education. Although employed by the WV ATC, the Program Impact and Visibility Specialist will work collaboratively with the WVDE Office of Special Education and Student Supports.

Location OTHR - Other Off-Campus Location

Salary Range $47,000-57,000; Salary is commensurate upon education, experience and internal equity

Required Qualifications

Education

Bachelor’s degree in Evaluation, Research, Communications, Marketing, Education, Social Sciences, or a related field.

Experience

Experience in communications, social media management, program evaluation, or data analysis.
Strong written, verbal, and visual communication skills.
Experience developing social media content and managing multiple platforms.
Knowledge of survey development, data collection methods, and evaluation principles.
Proficiency with Microsoft Office Suite (especially Excel) and Qualtrics.
Strong organizational and project management skills.
Ability to analyze data and present findings in an understandable format.

Preferred Qualifications

Education

Master’s Degree in Evaluation, Research, Communications, Marketing, Education, Social Sciences, or a related field.

Experience

Experience in communications, social media management, program evaluation, or data analysis.
Strong analytical, critical thinking, and problem-solving skills.
Strong written, verbal, and visual communication skills.
Experience developing social media content and managing multiple platforms.
Expertise in survey development, data collection methods, and evaluation principles.
Mastery of Microsoft Office Suite (especially Excel) and Qualtrics.
Strong organizational and project management skills.
Advanced ability to analyze data and communicate findings in a clear and understandable format.

Posting Detail Information

Posting Number MR0961

Open Date 11/11/2026

Close Date

Open Until Filled Yes

Special Instructions Summary

Apply on marshall.peopleadmin.com About employer

More about this job

Skills

Mental health
Research
Leadership
Interview focus groups
Strategic planning
Digital marketing
Social sciences
Social media marketing
Data analysis
Communication skills
Microsoft Office
Microsoft Excel
Project management
Critical thinking
Problem solving

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Work requirements

Jobs in the United States