Store Trainer

Description

To be considered for this position, you must complete the following steps:

• Click "Apply" and complete the online application.
• If you meet the minimum qualifications, you will receive two email invitations to complete the Predictive Index Assessment. Please note this assessment includes two required parts: Behavioral and Cognitive.

Title: Store Trainer Reports to: Vice President, Human Resources Location: Columbus, OH Salary: Salary based on commensurate experience

Position Overview

The Store Trainer is responsible for strengthening sales execution, team effectiveness, and adherence to the Luxe Brands bride experience across our growing store portfolio. This role provides supplemental, hands on support after a new store has opened and serves as a rapid response training resource for established stores experiencing performance challenges, inconsistency, team disruption, or a need to return to foundational best practices. This role also provides individualized training and refresher support for stylists who want to strengthen existing skills, build confidence, or continue developing their sales approach. This position works in close partnership with the Store Training Manager, Store Manager, District Manager, and Director of Stores. This person does not assume operational ownership of a store, directly manage its team, or replace the responsibilities of existing store leadership. Instead, they bring an experienced and objective perspective into the store, identify the sales behaviors and team dynamics affecting performance, and provide focused coaching and retraining at the store level.

About Us

Our purpose is to create heartfelt moments and boundless inspiration - in the bridal industry and beyond. We achieve this through a family of brands designed to meet the needs of every bride, no matter style, vision, or budget.

Founded in 2008 as a woman owned business, Luxe Brands has grown from a single boutique into 17 stores across 10 states, with plans to expand our footprint over the next three years. Our proven concept resonates with brides wherever we operate, and we’re now embracing the opportunities and challenges of scaling a high-growth business.

Entrepreneurial at our core, we believe great businesses are built through great people and great execution. Our team is made up of career minded, goal-oriented individuals passionate about delivering an exceptional experience to every bride. If you’re looking for a workplace where innovation meets intention, where your ideas matter as much as your drive, and where you can help build something extraordinary, Luxe Brands could be your next home.

Our Core Values

• Respectful: Foster respect + a friendly nature towards co-workers and clients.
• Service Minded with Attention to Detail: Exude fanatical attention to detail and consistency while striving for excellence in daily tasks.
• Trustworthy: Be an open and honest individual to our clients and team members - this helps drive sales + camaraderie.
• Hardworking: Will go above and beyond to finish any task and provide extra assistance and effort to co-workers and the company.
• Positive and Energetic: Maintains a positive attitude regardless of circumstances.
• Values Communication: Effectively interacts with clients and co-workers to reach a common goal.

Key Responsibilities

Post Opening Support

• Provide supplemental, in store training following the initial new store opening training period.
• Help newly opened stores transition from structured opening support into consistent daily execution.
• Reinforce the Luxe sales process, appointment flow, bride experience, follow up expectations, and operating fundamentals.
• Identify areas where team members understand the training conceptually but are struggling to apply it consistently.
• Provide targeted coaching to individual Stylists and the store team based on observed needs.
• Partner with the Store Manager and District Manager to establish clear priorities and reinforce accountability following the visit.

Store Training & Performance Support

• Travel to established stores experiencing declining performance, inconsistent sales execution, leadership and/or staffing transitions, or other signs that additional support is needed.
• Observe the store in its natural working environment, including appointments, team interactions, opening and closing rhythms, bride follow up, and leadership communication.
• Identify breakdowns in sales behaviors, appointment management, product knowledge, follow up, team energy, accountability, and execution of company standards.
• Deliver real time coaching and retraining while modeling the behaviors expected of Luxe team members.
• Help the team return to the fundamentals without undermining or assuming the responsibilities of the Store Manager.
• Develop practical recommendations that can be carried forward by the Store Manager, District Manager, and Director of Stores after the visit.
• In partnership with the District Manager, conduct follow up check ins to evaluate whether the agreed upon actions are being implemented and sustained.

Training Development

When not traveling, this position will:

• Support virtual training, 1:1 office hours, and follow up coaching when in-person support is not required.
• Partner with the Store Training Manager on the creation, revision, and maintenance of sales training guides, facilitator materials, scorecards, assessments, and store resources.
• Help translate field observations into practical tools that Store Managers and District Managers can continue using.
• Use lessons and recurring patterns from store visits to identify company wide training opportunities.
• Participate in the development of refresher training, advanced sales training, and remediation plans.
• Ensure training materials remain current as Luxe Brands’ sales processes, systems, policies, and bride experience standards evolve.

Requirements

Travel Expectations

This position requires recurring travel to all store locations. Expected travel includes:

• Up to 50% travel, depending on business needs.
• Trips will generally involve two overnight stays.
• Travel exceeding two overnight stays will be communicated in advance whenever possible.
• Travel will include weekends, evenings, or peak retail periods to allow for meaningful observation of appointments and team performance.
• Some travel may be scheduled with limited notice when a store requires timely support.
• Every effort will be made to provide advance notice and group store visits geographically when possible.
• The position must be able to travel throughout all current and future Luxe Brands markets.

When not traveling, this position will work in the Home Office a minimum of 3 days each week and will focus on reporting, follow up coaching, 1:1 virtual training sessions with Stylists, training content development, and preparation for upcoming store visits.

Key Traits for Success

Success in this position will be evaluated based on:

• Improvement in store performance and day-to-day behaviors after training and support visits.
• Consistent execution of the Luxe sales process.
• Quality, objectivity, and timeliness of store visit reports.
• Completion and sustainability of post-visit action plans.
• Effectiveness of coaching and retraining.
• Reduction in repeated training breakdowns.
• Ability to identify and clearly differentiate training, aptitude, leadership, and Core Values concerns.
• Quality and usefulness of training materials developed.
• Effective partnership with Store Managers, District Managers, Director of Stores, Store Training Manager, and Human Resources.
• Ability to support a store while preserving the authority and accountability of its existing leaders.

Required Qualifications

• Significant experience within Luxe Brands or a comparable multi-location specialty retail environment.
• Demonstrated mastery of consultative selling, bride experience, and sales process execution.
• Strong knowledge of Luxe Brands’ Core Values, expectations, policies, and culture.
• Proven ability to coach individuals with different experience levels, personalities, and learning styles.
• Exceptional observational and pattern recognition skills.
• Ability to identify the root cause of a performance issue rather than simply react to the symptom.
• High emotional intelligence and the ability to earn trust without becoming overly aligned with one individual or perspective.
• Comfortable delivering candid, respectful feedback.
• Strong written documentation and reporting skills.
• Sound judgment, discretion, and appropriate handling of sensitive information.
• Able to operate independently while remaining aligned with the Training, Human Resources, and Stores leadership teams.
• Flexible and comfortable working in a fast growing environment where priorities may change quickly.
• Willing and able to meet the travel requirements of the position.

Luxe Bridal is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.