Manager, Performance eCommerce

Manager, Performance Marketing Dallas, TX (Hybrid, 3 days in office) | Full-time About Lucchese Since 1883, Lucchese has handcrafted some of the finest cowboy boots in the world, made by hand in Texas by artisans who carry more than 140 years of craft forward. Today we're a western luxury lifestyle brand with stores across the country and a fast-growing digital business. We're building a team that brings the same care to our clients online that our bootmakers bring to every stitch. The Role Paid performance is the engine that introduces new clients to Lucchese. As our Manager, Performance Marketing, you'll own day-to-day buying, bidding, pacing and testing across Meta, Google and TikTok for a multi-million-dollar program. You'll run it with a high degree of independence, build the playbooks, and make decisions on evidence, not platform-reported results. What You'll Do

• Run daily and weekly optimization across Meta, Google (Search, PMax, Shopping, YouTube) and TikTok, keeping spend paced to plan.
• Own campaign structure, prospecting and retargeting strategy, and audience builds, including value-based and lookalike audiences.
• Lead a steady creative testing cadence and keep our creative team briefed on what the platforms need.
• Keep product feeds and catalogs healthy in partnership with E-commerce.
• Manage platform relationships, beta access and the quarterly platform roadmap.
• Partner with our Data Scientist so channel mix is driven by incrementality, not attribution alone.
• Document playbooks and cross-train with Integrated Media and Retention so the program never depends on one person.
• Report weekly against plan and flag risks to ROAS, CAC or pacing early.

What You Bring

• 5+ years of hands-on paid media experience across Meta, Google and TikTok, ideally for e-commerce or DTC brands.
• Experience managing a multi-million-dollar budget to pacing targets.
• Strong command of paid media metrics (ROAS, CAC, MER, frequency) and an understanding of attribution limits and incrementality.
• Structured creative testing and audience-building experience.
• Comfort with dashboards and data tools such as GA4 and Supermetrics.
• Experience using AI tools to work smarter and faster.
• Self-direction: you can run a program with light oversight and document it so others can follow.

Nice to Have

• Google Ads certification and Meta Certified Media Buying Professional.
• Experience in luxury, lifestyle or premium retail.
• A bachelor's degree in marketing, business or analytics, or equivalent experience.

Why Lucchese You'll join a small, close-knit Growth Marketing team in our Dallas office at a moment of real momentum, with the chance to build programs from the ground up and see your impact quickly. You'll work side by side with brand, product, events and retail partners who care deeply about craftsmanship and our clients. We offer a competitive benefits package, a 401(k), paid time off, and, of course, a new hire boot benefit. Welcome to the trail. Work Arrangement This is a hybrid role based in our Dallas office (Dragon Street), with 3 days a week in the office. Eligibility Applicants must be currently authorized to work in the United States. Lucchese does not offer visa sponsorship for this position. Equal Opportunity Lucchese is an equal opportunity employer. Employment decisions are made without regard to race, color, religion or creed, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, physical or mental disability, marital status, genetic information, military or veteran status, or any other characteristic protected by federal, state, or local law. If you need an accommodation during the application process, please contact Human Resources.