Marketing Coordinator | JOB DESCRIPTIONN
Who we are LodgeWorks is a privately held hotel development and management company. While our name isn't on the hotels themselves, our extraordinary culture is at the heart of our hotels - including our award-winning Archer Hotel boutique collection and our portfolio of other great brands with familiar names, such as Hyatt Place, Hyatt House, Aloft and Hampton Inn. We're thrilled to be considered industry innovators with a rich 40+ year history. We have developed and maintained while growing to over 1,000 employees nationwide. At LodgeWorks, hospitality is more than just the industry in which we work; it defines everything we do. Maybe it's because we're grounded in Midwestern hospitality (our home office is in Wichita, Kansas, while our hotels are scattered across the U.S.). Or maybe it's because we actively work to make hospitality (with each other, our guests, our clients and partners) the foundation upon which everything is built
Job overview The Marketing Coordinator owns the accuracy and quality of the Archer website, the digital asset library, marketing server and sales and tour decks. This person keeps the body of content current across multiple properties, and makes sure campaigns, hours changes and closures go live correctly. This person is organized, persistent and detail oriented.
Your day-to-day Website + Content Own day-to-day content updates across the Archer and other great brand websites: hours and holiday hours, closure alerts, amenities, market menus and property music/event schedules
- Manage Hyatt property website and QR page content, auditing for accuracy on a regular schedule
- Write and maintain image alt text and metadata to improve accessibility, search and AI discoverability
- Build web pages, include campaign and promotion landing pages
- Assist in third-party listings
Photography + Asset Management
- Manage the photography server: file naming, folder structure and archiving outdated images when new photography arrives
- Own Archer Central (DAM): upload, tag and organize assets; retire unused or outdated assets; maintain hero, property and shoot collections
- Maintain the DAM management guide and train internal users on finding and uploading assets
- Fulfill requests for images and marketing collateral
Sales + Brand Decks
- Maintain tour decks for each hotel and the collection: photography, accolades/ratings and copy
- Maintain the LW Intro Deck: photography, titles and tenure; export and distribute required formats
Booking Links
- Create custom booking links for property sales teams
- Serve as first point of contact for booking link updates and issues
- Lead the year-end booking link audit: build review spreadsheets for each hotel's sales team and deactivate retired links
Recurring Programs + Updates
- Audit KultureCity copy and photography twice a year for Archer and Hyatt hotels
- Activate and deactivate eGiftify promotions
- Build, schedule and send loyalty program emails, partnering with the Systems Analyst on loyalty data and reporting
- Save press clippings and coordinate press mentions and PR spreadsheet
Coordination
- Manage incoming requests through project management system, keeping status and timelines visible to the team
- Produce status reports as needed
- Provide administrative support to marketing team
- Coordinate shipments and communication with vendors and suppliers, including sending files for final printing or production
- Perform other duties and tasks as requested
Who you are Required
- 1–3 years in a marketing coordinator, content or digital marketing role
- Exceptional attention to detail and a habit of checking work after it goes live
- Strong organization across many concurrent, deadline-driven requests
- Clear, concise writing (web copy, alt text, short descriptions)
- Proficiency in Microsoft Office
Preferred
- Hands-on experience with a website CMS and a digital asset management system
- Working knowledge of SEO and accessibility best practices (alt text, metadata)
- Experience coordinating managing photography libraries
- Familiarity with project management tools
- Basic image editing skills (cropping, resizing, exporting)
Benefits
We are proud to offer competitive wages and the following benefits for full-time employees:
· PTO
· Hotel and restaurant discounts available at select LodgeWorks properties · Health, vision and dental benefits · 401(k) plans with matching contributions · Paid holidays · Short-term and long-term disability (company sponsored) · Referral bonuses · Flexible spending accounts
LodgeWorks is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.