Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data - including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases - Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good - they deliver results. Learn more at later.com.
About this position
We’re looking for a Director of Creator Operations to own the systems and processes that connect how Later finds, engages, and supports creators. Creators are on one side of every campaign we run, and as we bring the creator experience together across our programs, we need one leader to design how outreach, success, and support work as a single system. Mavely is the core of this role, and the scope extends to how we support affiliate creators across Later Influence.
You’ll own both ways we bring creators in: the sales-led motion, where our team reaches creators person to person, and the product-led motion, where outreach runs at scale through the product. Reporting to the VP of Revenue and Business Operations as part of Later’s Operations team, you’ll partner closely with the General Manager of Creator, Creator Growth, Creator Success, Creator Support, Product, and Engineering. You’ll manage one direct report, who owns HubSpot design and administration, and direct engineering and product resources on the integrations between our systems. This is a high-visibility role with regular exposure to senior leadership.
What you’ll be doing
Strategy and targets
- Own the infrastructure behind creator acquisition and engagement across the sales-led and product-led motions, from first touch through activation and campaign participation.
- Build the creator acquisition targets, and the forecast behind them, with the General Manager of Creator, so Creator Growth leadership has a number they can execute against and see coming.
- Shape funnel strategy jointly with Creator Growth: they own the number and its execution, and you own the structure, the forecast, and the target model it runs on.
- Own the roadmap for a consolidated creator engagement and tracking system, and decide what gets built and in what order.
- Turn creator funnel data into decisions on where to put outreach effort, headcount, and automation.
Systems and integration design
- Act as the primary integration designer between the creator product experience and the Success and Support teams that engage creators.
- Partner with Product the way a product manager would: write the requirements for engagement flows, routing, and handoffs, and work with Engineering to ship them.
- Own HubSpot as the system of record for creator marketing, engagement tracking, and the person-to-person outreach our Creator Success team runs.
- Consolidate the creator outreach tech stack: assess each tool, retire the overlap, and make the remaining systems work from one shared record of each creator.
- Own the budget for HubSpot and the other creator engagement tools, and decide where that spend goes as the stack consolidates.
- Use AI and automation to take manual work out of outreach, routing, and follow-up, and measure what it saves.
Outreach and engagement operations
- Own the systems behind product-led outreach to creators at scale, including segmentation, triggers, sequencing, and measurement.
- Design the routing and handoff rules that move a creator between automated outreach and a person on our team at the right moment.
- Build the engagement flows that bring affiliate and awareness creators into campaigns and keep them participating.
- Define the standards (data definitions, field governance, and service levels) that keep outreach, success, and support data accurate and trusted.
Leadership and team
- Lead and develop your HubSpot design and administration direct report with clear goals, regular coaching, and a growth plan.
- Set the talent bar for Creator Operations and raise it with each hire and each process you ship.
- Address performance gaps quickly and directly, in partnership with People.
- Direct engineering and product work on integrations through clear requirements, priorities, and follow-through.
- Clear blockers for the Creator Success and outreach teams before they escalate.
What success looks like
- Within your first 60 days, you have mapped how creators are acquired, engaged, and supported today across every tool and team, set a baseline for the creator funnel, and shipped at least one change that removes manual work for Creator Success.
- By 90 days, the plan to consolidate the creator outreach tech stack is agreed with Product and Engineering, and you have built the creator acquisition, activation, and campaign participation targets, with a forecast that the General Manager of Creator and Creator Growth leadership have signed off on.
- By 6 months, the consolidated engagement and tracking system is live for Mavely: every creator touch, automated or personal, is tracked on one record, and routing between product-led and person-to-person outreach runs on documented rules.
- By 12 months, the creator engagement stack is consolidated onto one system that supports all of Later’s affiliate creators, and affiliate creator acquisition is growing faster than the baseline you set in your first 60 days, without added headcount. In addition, your direct report owns the HubSpot platform day to day, and Creator Operations is the team the General Manager of Creator relies on to set creator targets and forecast them accurately.
What you bring
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 6-8 years in Revenue Operations, Marketing Operations, or Growth Operations, with a track record of building the systems behind a high-volume acquisition funnel.
- Experience running B2C or creator-facing outreach at scale across both product-led and person-to-person motions, including designing how the two hand off.
- Deep HubSpot experience, including designing lifecycle stages, workflows, routing, and engagement tracking for a team that works directly with customers or creators.
- A track record of designing integrations between a product and the go-to-market systems around it, working with Product and Engineering on requirements, prioritization, and release.
- Experience building targets and forecasts for a sales or outreach team that another leader executes against: you can build the model, set the number, and explain the gap.
- A record of using AI and automation to remove manual work from operations, with results you can measure.
- Experience leading through others, including managing a direct report, owning a tooling budget, and directing technical work across teams without formal authority.
- You get up to speed quickly in a new domain, break complex multi-system problems into concrete plans with owners and milestones, and own the result end to end.
- Experience with other marketing automation platforms (for example, Klaviyo, Braze, or Iterable) is a plus.
- An understanding of social platforms and how creators build audiences and earn on them is a plus.
- Experience in the creator economy, affiliate marketing, or a two-sided marketplace is a plus.
How we work
- We will do whatever it takes to win: We win when our customers and creators win. We bring full commitment to outcomes that matter, not just effort.
- We have no limit to our aspiration: We think big, push beyond what seems possible, and refuse to let conventional thinking set the ceiling.
- We are relentless: We keep going. Through ambiguity, setbacks, and competing priorities, we find a way forward.
- We deeply understand our business: If we don’t have the knowledge, we figure it out. We take ownership of understanding how Later works and what drives results.
- We take our work seriously, but not ourselves: We bring rigor and accountability without ego, and we make space for each other to do our best work.
Our approach to compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation biannually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable), while for others it is structured as salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience, and other factors help determine the final salary we offer, which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
United States: $129k - $170k OTE
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
