Business Development Associate

Business Development Associate

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Business Development Associate supports the growth and adoption of emerging healthcare solutions, with an initial focus on NeoBeat. This early-career sales role is centered on proactive prospecting, including outbound calling, account research, lead qualification, and securing customer meetings to develop new business opportunities. Working closely with the National Business Development Manager, the Associate will also support market research, customer engagement, new solution introductions, and other strategic growth initiatives. Success in this role requires consistent execution, strong communication, and the ability to build relationships and turn customer conversations into actionable opportunities.

Responsibilities:

Customer Engagement and Opportunity Development

• Dedicate a substantial portion of each workday to outbound phone prospecting, including cold calls to targeted healthcare organizations and decision-makers.
• Execute structured calling campaigns and follow-up sequences to generate new customer conversations, qualify opportunities, and schedule meetings for the National Business Development Manager.
• Meet established outbound calling and prospecting expectations, balancing consistent activity with thoughtful preparation, meaningful conversations, and qualified next steps.
• Research and prioritize target healthcare markets, organizations, and accounts, with an initial emphasis on NeoBeat.
• Conduct discovery conversations to understand customer needs, current practices, decision processes, timing, and potential fit.
• Learn to communicate solution benefits accurately and connect them to customer priorities using approved materials.
• Develop and nurture customer relationships through consistent follow-up and clear next steps.
• Coordinate customer meetings, demonstrations, evaluations, and commercial follow-up with the National Business
• Development Manager and other internal partners.
• Help advance opportunities from initial interest through evaluation, purchasing decisions, and transition to the appropriate account or customer support teams.

Market Development and Strategic Support

• Support targeted campaigns, new solution introductions, and other initiatives designed to build awareness and adoption.
• Gather customer feedback and identify recurring needs, adoption barriers, and market opportunities.
• Contribute to market assessments, account research, customer pilots, and selected partnership or growth initiatives.
• Support additional Business Development projects and solution priorities as business needs evolve.
• Represent Laerdal Medical at selected customer meetings, conferences, and industry events.

Execution and Collaboration

• Maintain accurate and timely account, contact, opportunity, and next-step information in the CRM.
• Prepare for pipeline reviews and contribute recommendations on account priorities and opportunity advancement.
• Collaborate with Business Development, Sales, Marketing, clinical experts, and other internal teams to coordinate customer engagement and follow-through.
• Take ownership of assigned activities and projects, communicate progress, and raise obstacles early.

Requirements:

• Bachelor’s degree or equivalent relevant professional experience.
• Approximately 0–3 years of relevant experience in business development, inside sales, customer engagement, marketing, healthcare, or a related field preferred. Recent graduates with relevant internships or demonstrated achievement are encouraged to apply.
• Ideal candidate must reside in the United States
• Ability to travel up to 15% of the time for customer engagement, conferences, business meetings, and other Business Development activities
• Demonstrated initiative and follow-through through work, internships, academic projects, leadership activities, or other meaningful experience.
• Willingness and confidence to spend a substantial portion of the workday making outbound prospecting calls, including cold calls. Must be comfortable initiating conversations, navigating gatekeepers, handling objections, and persisting through unanswered calls and rejection.
• Motivation to work toward measurable activity and opportunity-development goals, with openness to coaching on calling techniques, messaging, and conversion.
• Strong verbal and written communication skills, active listening, and the ability to ask thoughtful questions.
• Curiosity and ability to learn clinical, technical, and commercial concepts and communicate them accurately.
• Strong organizational skills and ability to manage multiple priorities while maintaining timely follow-up.
• A self-directed, persistent, and collaborative approach, with openness to feedback and coaching.
• Experience with CRM tools, prospecting, or customer-facing work is helpful; willingness to learn is essential.
• Interest in healthcare and Laerdal’s mission of helping save lives. Prior healthcare or medical device experience is helpful but not required.

Salary Range: $50,000 - $60,000, additional $20,000 variable at 100% to plan

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc. Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.