JOB REQUIREMENTS: Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today\'s most important industries. Our growth is driven by delivering real results for our clients. It\'s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it\'s no wonder we\'re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you\'re as passionate about your future as we are, join our team. KPMG is currently seeking an Associate Director, Marketing Performance & Audience Strategy to join our Clients & Markets organization.Responsibilities: Define and maintain the comprehensive marketing measurement framework including KPIs, attribution models, testing standards, and reporting to ensure performance is tracked consistently across campaigns and channels including web, email and digital advertising Deliver regular performance reporting and in-depth analyses that explain performance drivers and recommend actionable strategy recommendations Own the marketing audience strategy by building and prioritizing high-value segments from customer, behavioral, and third-party data, partnering closely with channel and campaign teams to activate these segments and measure their business impact Own the tracking approach for web and campaign pages by defining event and conversion tagging requirements, reviewing tagging setups for new launches Partner closely with the MarTech team to evaluate, implement, and optimize marketing tools (including CDP, CRM, and GA4/Google Tag Manager tracking setup), ensuring complete, consistent, and trusted data flows across the marketing ecosystem; partner with Data team to ensure the integrity, accessibility, and integration of campaign, web, and customer data across the marketing technology stack Manage, coach, and develop a team of onshore and offshore professionals; establish clear priorities, and deliverables Act with integrity, professionalism, and personal responsibility to uphold KPMG\'s respectful and courteous work environmentQualifications: Minimum eight years of... For full info follow application link. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link \"https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf? \"contains further information regarding the firm\'s compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/DC0D663C56034728