Digital Marketing Specialist V

Kforce has a client that is seeking a Digital Marketing Specialist V in Mountain View, CA.

Summary:

The client's Global Business Solutions Group (GBSG) is responsible for generating over half of the client's global revenue. Flagship brands include QuickBooks and Mailchimp, and our vision is to be the connected E2E platform that small and medium-sized businesses rely on every day to run and grow their businesses - doubling their revenue and profitability. The company is uniquely positioned to be the source of truth by addressing fundamental customer needs of finding customers, getting paid, getting access to capital, accessing expert advice, remaining compliant and organized, and getting their work done.

The QuickBooks Web Marketing team is seeking an experienced digital marketer to support Workforce Solutions (Payroll) and Payments on Quickbooks.com to serve customer engagement, services attach, and revenue growth. You will partner with Product Marketing Managers and Integrated Marketing to develop the strategy and drive flawless execution of tests and launches to ship impactful web experiences for these Services. This role will be part of the US QuickBooks.com Web Marketing team, under Acquisition/Marketing Services.

Core responsibilities include:

• Own the E2E Web Experience: Dive into the web data and current experiences to understand what is working and where there are opportunities to improve engagement and conversion; Use tools such as FullStory to analyze behavior, and dashboards to track web KPIs such as bounce rate, CTR, and conversion rate; Ensure connection between paid campaigns to tailored audience and campaign specific mobile landing pages. Implement mobile-first indexing best practices, and optimize keyword strategies and content for SEO/GEO/AEO
• Bachelors required; Masters a plus
• 5+ years of web/digital marketing experience for SaaS, financial services, or B2B in an outcome-oriented environment
• Proven ability to run deep dives on site and funnel performance, and to turn findings into prioritized optimization opportunities
• Strong application of data insights to develop business hypotheses, with experience in A/B testing, conversion optimization, and personalization
• Experience building and managing a roadmap of test ideas, from hypothesis through readout, with measurable lifts in attach rate or conversion
• Demonstrated ability to tailor web messaging and content for specific audiences and customer profiles
• Ability to partner with Product Marketing to translate product initiatives and positioning into effective web experiences
• Experience collaborating with Integrated Marketing, Media, Analytics, Web Operations, and Engineering teams
• Familiarity with web analytics, experimentation platforms, and tools used to build and ship web experiences, such as FullStory, Adobe Analytics, Usertesting.com

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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