Digital Lead Performance Planner

Job Title: Digital Lead Performance Planner

Location: Franklin, TN

Pay Rate: $32/hr

Employment Type: Contract (through Kelly, working at Nissan/INFINITI)

Schedule:

• Monday–Thursday: 8:00am–5:00pm, onsite at Franklin HQ
• Friday: Virtual work option

Overview:

Join INFINITI’s leading digital team in Franklin, TN and help elevate the digital experience across our retailer network. As the Digital Lead Performance Planner, you’ll play a critical role in analyzing, auditing, and optimizing lead performance from INFINITI websites, retailer digital channels, third-party sources, and CRM systems. Your insights and coordination will drive improvements in lead quality, delivery, and conversion, contributing directly to our business success.

Responsibilities:

• Monitor and analyze leads from multiple sources, tracking volume, attribution, routing, delivery, data quality, duplication, and CRM receipt
• Audit the lead journey, investigating issues such as missing, delayed, duplicated, misrouted, or underperforming leads
• Build recurring dashboards and performance reports by lead source, retailer, vendor, and program
• Identify trends, document root causes and impacts, and coordinate corrective actions with relevant teams
• Maintain lead-source definitions, mapping documentation, reporting logic, and issue logs
• Support onboarding and testing of new lead sources, including documenting business rules and routing requirements
• Identify opportunities for improvements in lead quality, retailer follow-up, and conversion performance
• Assist with requirements, testing, rollout, and monitoring for approved AI-enabled lead-management capabilities
• Provide actionable reporting, operational tools, and guidance to enhance retailer digital performance
• Help ensure Google Business Profile accuracy and optimization across retailers
• Coordinate projects with cross-functional teams, agencies, vendors, and retailers
• Monitor vendor deliverables, maintain project logs and audit records, and escalate unresolved issues
• Ensure compliance with privacy, security, and data-handling requirements

Qualifications:

• Bachelor’s degree in marketing, business, digital media, communications, analytics, information systems, or a related field
• Minimum three years of experience in lead analytics, management, CRM, digital marketing, website performance, automotive retail marketing, business operations, or project management
• Strong analytical and project-management skills with the ability to translate complex data into actionable insights
• Working knowledge of lead-source attribution, CRM reporting, lead routing and delivery, data quality, digital analytics, conversion measurement, and customer journey optimization
• Experience reconciling data across platforms, documenting requirements, supporting testing, and managing issue logs
• Proficiency in Microsoft 365, digital analytics and reporting platforms, CRM or lead-management systems, and project-management tools
• Experience auditing lead sources, reconciling source and CRM reporting, coordinating vendors, supporting platform testing, or working with automotive retail operations is preferred
• Familiarity with AI-enabled marketing or lead-management applications is a plus

Benefits:

• Weekly pay
• 16?paid holidays
• 2 weeks?Paid Time Off (accumulated)
• Enhanced medical benefits
• Access to the Kelly Perks Discount Program

Why Join Us?

• Impact the future of automotive retail digital strategy
• Collaborate with diverse teams and industry leaders
• Develop skills with advanced digital and AI-enabled tools
• Support a premium luxury brand committed to innovation

Apply Now:

Ready to make a difference? Submit your resume and cover letter to [Insert Application Link/Email Address]. INFINITI, Nissan, and Kelly Services are equal opportunity employers. We welcome candidates from all backgrounds who share our passion for excellence.

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