Website Segment Manager
The Website Segment Manager will help rebuild and improve our website by turning product marketing input into clear, persuasive pages that help visitors understand our solutions and take the next step.
This is a hands-on individual contributor role for someone who brings together marketing judgment, strong storytelling, and practical website experience. You’ll write and edit page content, assemble pages in Sitecore, and maintain the quality and effectiveness of your assigned pages. You’ll collaborate with product marketing managers (PMMs), the North America web team, creative partners, and global web and SEO teams.
What You’ll Do
- Partner with PMMs to understand audiences, customer needs, solution positioning, and page objectives. Turn briefs and requests into focused page recommendations, content, and experiences.
- Write and edit headlines, value propositions, supporting content, and calls to action that tell a coherent story and support conversion. Work with PMMs to validate positioning and product accuracy.
- Build and update pages in Sitecore using approved components and existing templates. Coordinate requests for exceptions that require additional design or technical support.
- Help test new templates, components, and web experiences through A/B testing.
- Maintain an organized backlog of page rebuilds, stakeholder requests, updates, and maintenance, balancing segment needs with priorities set by the web team and BMC leadership.
- Review pages for content quality, brand consistency, usability, accessibility, links, and display across devices. Follow regional review and global publishing approval processes.
- Monitor page performance and apply SEO guidance. Identify opportunities to improve content, visitor journeys, and conversion.
- Keep pages current through regular reviews and preventive maintenance.
- Support broader website projects, including navigation updates, content reorganization, and removal of unused CMS components.
What You’ll Bring
- Practical experience in marketing and website content, with examples of pages you’ve written, built, or improved. You’re beyond entry level and able to exercise independent judgment; a lengthy career history isn’t required.
- Strong writing and editing skills, including the ability to turn product information into a clear customer story, meaningful benefits, and effective calls to action.
- An understanding of product positioning and how content, page structure, and visitor intent work together to support a marketing objective.
- Experience using a content management system (CMS) to assemble or update pages within templates. You’re willing to learn Sitecore and our publishing processes; prior Sitecore experience is helpful but not required.
- The ability to collaborate with subject matter experts, ask useful questions, incorporate feedback, and move work through review and approval.
- Strong organization and attention to detail, with the ability to balance multiple requests and follow through on updates and maintenance.
- Familiarity with website analytics, SEO, or conversion optimization - and an interest in developing these skills further.
Your strengths may lean more toward content and storytelling or toward web execution, provided you can contribute to both.
Helpful Experience
- Building and updating pages in Sitecore.
- B2B marketing, particularly software or other complex solutions.
- Improving product or solution pages, interpreting performance data, or participating in A/B tests.
- Working within enterprise website standards and coordinating with central web, SEO, design, or development teams.
- Tax and accounting industry knowledge; this is helpful but not required.
What Success Looks Like
In your first months, you’ll learn the portfolio and publishing process, build productive relationships with PMMs, and deliver well-written priority pages within established templates.
Over six to twelve months, subject to contract extension, you’ll help rebuild a substantial set of priority pages and establish a more consistent approach to maintenance and performance improvement. As that foundation develops, you’ll increasingly use performance data to recommend changes, initiate optimization tests in coordination with the web team, and contribute to improving page templates and visitor journeys.
Specific page targets and performance measures will be agreed with your manager.
Use of AI Tools
AI tools may support drafting and editing. You remain responsible for the accuracy, clarity, and quality of the finished work.
Resume not required
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