Regional Director - Northeast Region

The Regional Director is responsible for leading the performance, development and strategic growth of an assigned multi-state region within Cetera Investors’ supported independence wealth management model. Reporting to the Head of Cetera Investors, this role is accountable for regional business performance, advisor recruiting and retention, organic growth, Branch Manager effectiveness and operational execution. This leader translates broader business objectives into actionable regional strategies and priorities, balancing strategic direction with disciplined execution and fostering an advisor-first culture focused on consistent, measurable and sustainable growth. This role is located in the Northeast Region of the United States, ideally the candidate will be located in New York or Boston. Key Duties & Responsibilities

• Lead regional growth and business performance through Branch Managers and branch teams, providing strategic direction, aligning resources, and reinforcing accountability for results
• Coach and develop Branch Managers to strengthen leadership effectiveness, establish clear expectations, and drive accountability for branch performance
• Establish and maintain a consistent operating cadence across the region, including business reviews, recruiting assessments, performance discussions, and strategic planning
• Build leadership capabilities and bench strength through ongoing talent development, succession planning, and performance management
• Provide leadership and direction for regional recruiting efforts in partnership with Branch Managers, Recruiting, and other key partners
• Develop and guide regional recruiting strategies focused on attracting established advisors and high-producing teams and identifying succession opportunities
• Build and maintain relationships with key advisors to strengthen engagement and retention and proactively address potential attrition risks
• Guide Branch Managers in supporting advisor growth through business planning, asset consolidation, practice management, and available enterprise resources
• Drive advisor productivity and organic growth through Branch Managers and branch teams by identifying opportunities to strengthen practices and deepen client relationships
• Collaborate across Recruiting, Operations, Compliance, Human Resources, Facilities, Marketing, Finance, and Technology to align resources and advance regional priorities
• Identify broader challenges and opportunities impacting advisor experience, branch performance, and regional growth, partnering with appropriate teams to develop and implement solutions
• Provide appropriate supervisory oversight while reinforcing operational discipline, risk management, and regulatory compliance across the region
• Oversee and manage the regional budget, maintaining financial accountability and partnering with Branch Managers to align resources and investments with business priorities
• Maintain a strong presence across the assigned region, engaging with Branch Managers, advisors, and business partners to understand business needs, assess performance, strengthen relationships, and support regional priorities

Experience & Qualifications

• Strong commercial and financial acumen, including an understanding of independent wealth management economics
• Demonstrated success driving revenue growth, advisor recruiting, retention, and organic business development
• Proven ability to develop leaders, manage performance, and execute strategic business plans
• Strong executive presence, judgment, communication, analytical, and relationship-management skills
• Ability to influence outcomes and work effectively across a complex, cross-functional organization
• Experience within an independent broker-dealer, supported-independence, RIA, hybrid, or branch-based wealth management model preferred
• Bachelor’s degree preferred
• FINRA Series 7, 24, and 66, or Series 63 and 65

Required Experience

• Minimum 12 years of progressive leadership experience within wealth management or financial services
• Minimum 5 years of experience leading managers, multi-office organizations, or significant financial advisor populations
• Experience overseeing regional business performance
• Demonstrated experience leading advisor recruiting, retention, and practice-growth strategies

Other Requirements

• Ability to travel extensively throughout the assigned region
• This role requires at minimum 50% regional travel to support business and leadership needs, with regular in-person attendance at a local branch office when not traveling
• Ability to maintain the required licenses and registrations applicable to the position

Compensation: Total target compensation of up to approximately $450,000 (includes base salary, variable target-based incentives if conditions are achieved, as determined under the Company's compensation plans). Actual earnings may be more or less than target and depend on individual performance, business conditions and plan terms.

About Us

What we give you in return:

Not many teams can say that they support people’s dreams coming to life. We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and fostering.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
• Paid caregiver leave to provide time away from work when caring for an ill or recovering family member.
• Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind

About Cetera

Cetera Financial Group® (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions.

Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

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