Marketing Manager

About Us

The leading global trade association dedicated to advancing convenience and fuel retailing, NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores nationwide selling fuel, food and merchandise, conducts 160 million transactions daily and had sales of $818 billion in 2025. A member-driven organization, NACS has 80-plus employees and an annual operating budget of approximately $60 million. NACS supports the industry through its media platforms, advocacy efforts, research, events, products & services and industry initiatives, helping members stay informed and connected. NACS Media is the voice that connects the convenience and fuel retailing industry through various channels, including its award-winning monthly publication NACS Magazine, NACS Daily e-newsletter and other media such as its weekly Convenience Matters podcast, Convenience Corner blog and Ideas 2 Go videos. NACS also is a hub for industry-leading research, insightful analysis, innovative educational opportunities and key industry initiatives that aim to advance the future of convenience and fuel retailing, including the NACS Show, one of the largest annual tradeshows in the country; more than a dozen targeted and regional events; 5 executive education programs at Ivy-League universities and extensive advocacy to both elected leaders and the general public. Here is more about what it’s like to work at NACS. Position Overview The Marketing Manager will lead marketing strategy and campaign execution across critical areas of NACS. We’re looking for an experienced, versatile marketer who can understand distinct business and audience needs and translate them into clear, measurable omnichannel marketing strategies. This role will develop and execute marketing plans spanning NACS events, products and services. The ideal candidate can move comfortably between strategy and execution - developing positioning and audience journeys, building integrated campaigns, partnering with channel and creative specialists, analyzing performance and continuously optimizing based on results. They should also be curious about emerging technologies and comfortable exploring how AI and new marketing tools can improve audience insights, campaign development, personalization, testing and team efficiency. This position will report to the Director of Marketing. This role is located at NACS Headquarters in Alexandria, VA.

Scope of Responsibilities:

• Lead membership marketing strategy and campaign execution across events, products and services.
• Create and implement go-to-market and omni-channel marketing strategies and roadmaps, establishing clear product positioning, articulating value proposition and key benefits, identifying relevant target audiences and user/buyer personas, and developing plans with clear goals and objectives.
• Own the marketing strategy and results and be accountable for performance against those goals. Prepare and monitor the marketing budget for multiple campaigns and allocate funds wisely.
• Manage creative, providing clear briefs and guidance on creative direction to achieve objectives for all public-facing communications (print, digital, and video) across a wide range of campaigns.
• Own campaign performance against established goals and KPIs, partnering with digital and channel specialists to analyze results, identify insights and make strategic and tactical adjustments to improve outcomes.
• Use customer, market and behavioral insights to continually refine audience strategy, positioning, customer journeys and go-to-market plans, translating data into clear recommendations and action.
• Ensure cohesive content and branding across channels.
• Set campaign strategy and requirements and partner with email, SMS, paid media, social, web, creative and other channel specialists to bring integrated campaigns to market, ensuring execution remains aligned with objectives, audiences and desired outcomes.
• Present strategies, business cases, performance results and recommendations to internal stakeholders and senior leadership, clearly communicating what is working, what is not and where marketing strategy or investment should change.
• Stay current on evolving marketing practices, technologies and AI-enabled tools, identifying practical opportunities to improve audience insights, campaign development, personalization, testing and team efficiency.
• Identify and apply emerging marketing technologies, including AI-enabled tools, to improve audience understanding, campaign development, personalization, testing and marketing efficiency.

Functional Capabilities Brand Advocate Target Audience Development, Customer Journey Creation, Customer Behavior Analysis, Customer Acquisition and Retention Planning

Omnichannel Marketing Strategy Development & Execution Marketing Research and Product Positioning; Customer Insights, Trends, Analysis and Reporting

Campaign Budget Management Copywriting and Creative Development

Requirements:

• Bachelor’s degree in marketing, business, or related field
• A master's degree in a relevant field will be advantageous.
• Experience managing multiple business lines, audiences or campaign portfolios simultaneously preferred
• 3+ years of experience executing successful product marketing campaigns
• Proven success in executing lead generation campaigns.
• Deep understanding of market trends and lifecycles.
• Understanding of emerging marketing technologies and strategies.
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
• Metrics-driven and analytical with an eye for creativity; proven ability to prioritize, drive, and achieve results under time pressure.
• Experience presenting strategies, results and optimizations to key stakeholders.
• Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling.
• Experience with CRM, marketing automation, content and project management tools (HubSpot Miro and Monday.com preferred).
• Experience using - or a demonstrated curiosity and willingness to learn - AI and emerging marketing technologies to enhance marketing strategy, execution and productivity.
• Team player: works within a fast-paced team environment to ensure goals are met or exceeded; strong project management and ability to collaborate with internal stakeholders to achieve desired outcomes.
• Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required.
• Experience developing creative briefs and partnering effectively with designers, content teams and channel specialists.

NACS Culture We hugely value, invest in and are devoted to the constructive culture that we’ve built and work on every day at NACS. Almost everything we do requires broad, multi-department collaboration to ideate and execute creative initiatives that deliver compelling value to our members and our industry. What that requires is a relatively flat organizational structure that empowers teammates at different levels from all departments to constructively engage and support each other. Titles really don’t matter in such an organization. What matters is a culture of constructive behaviors that relishes divergent perspectives to craft well thought-out initiatives and then come together to execute them. NACS Values:

• Do the right thing
• Focus long term
• In their terms
• Be fiscally responsible
• Strive for excellence

The NACS culture is highly collaborative, and we are better when we are together. NACS is a culture that believes in working together from the office. Other Pertinent Information

• Comprehensive Benefits Package
• Salary commensurate with experience
• Approximately 10% travel
• In-Office Position w/ Work From Anywhere (WFA) Days
• Metro Accessible – 2 blocks from King Street metro

Salary Range: $90,000 to $115,000 annually. Actual compensation will be based on several factors, including but not limited to relevant experience, education, skills, and other qualifications. NACS is an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis. All applicants will be considered for all positions on the basis of qualifications and without regard to race, color, religion, sex, national origin, age, marital status, veteran status, disability, sexual orientation, and any other legally protected status. For more information, visit convenience.org. Follow NACS on LinkedIn, Twitter, Facebook and Instagram.