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Human Resources Benefits & Leave Administration Specialist
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Administers team member benefit programs, including medical, dental, vision, life insurance, disability, retirement, and voluntary benefits.
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- $20,000 USD / year
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Senior Associate, Product Support - Brand Onboarding
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Remote, United States
…curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love - driving…
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Manager, Product Support - Brand Onboarding
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Remote, United States
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Full Time - Merchandising Service Associate - Day
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Full Time - Merchandising Service Associate - Day
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Full Time - Merchandising Service Associate - Day
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Osage Beach, MO
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Delivery Driver
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Yellow Springs, OH · 904 Dayton St. Yellow Springs, OH
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Associate Manager, Retail Analytics
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Chicago, IL
Cresco Labs Corporate is seeking an Associate Manager, Analytics to support our Retail teams. Within this role, you will be responsible for mining, analyzing, visualizing data and the…
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Business Development Specialist - Los Angeles
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United States
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Personal Banker Associate 1
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Participate in the opening/closing process of the Financial Center or Bank Mart as directed by the Financial Center Manager.
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IT Infrastructure Manager
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Austin, TX
Saronic is seeking an IT Infrastructure Manager to lead our systems and network engineering teams. As the people manager for both teams, this role owns Saronic's corporate IT environment,…
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IT Infrastructure Manager
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Consumer Services Coordinator (Case Management) for Riverside Adult West
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SUMMARY: Under the direct supervision of the Program Manager, the Consumer Services Coordinator (CSC) is responsible for coordinating the services and supports that are available to persons…
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Flagship Retail Experience Manager
Vuori, Inc
Carlsbad, CA
- $100,900 to $129,780 USD / year
The Flagship Retail Experience Manager sits within the HQ Community team and is responsible for bringing Vuori’s Community mission to life through elevated, store-based experiences. This…
Added 1 min ago
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Program Manager Burn Program - Full Time Days
NewYork-Presbyterian
New York, NY
- $145,000 to $193,000 USD / year
- Full-time
The Burn Program Manager (BPM) is an essential role for the William Randolph Hearst Burn Center at New York Presbyterian / Weill Cornell Medical Center.
Added 1 min ago
UG
SSBV Clinical Claim Review Nurse Manager - Remote
UnitedHealth Group
Plymouth, MN
- $91,700 to $163,700 USD / year
…family of businesses. As a SSBV Clinical Claim Review Nurse Manager - Remote, you can put your skills and talents to work. This is a multifaceted role that is highly…

Marketing Analytics Manager - US

Remote, United States

Base Salary Range: $90.950 - $127,912

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Job details

Pay: Base Salary Range: $90.950 - $127,912
Experience: 5+ years of hands-on experience in B2B marketing analytics, digital marketing analytics, and business intelligence.
Posting language: English
Posted: Nov 6, 2026

Original job description

Marketing Analytics Manager

U.S. Remote

About Certinia

Certinia is the leading System of Action for services businesses, powering organizations with the unified source of truth, services expertise and reasoning, and agentic action to bring the right knowledge and judgment to every decision across the entire services lifecycle. Purpose-built for professional services, customer success, and financial management, the world’s leading services organizations rely on Certinia to maximize margins, deliver faster time-to-outcome, and grow customer value with certainty. Certinia is backed by Haveli Investments, TA Associates, General Atlantic, and Salesforce Ventures. For more information, visit www.certinia.com.

THE ROLE

The Marketing Analytics Manager will sit within the Marketing Operations team and serve as a strong partner to the marketing organization, helping to drive business goals with data-driven insights. You will work closely with the GTM Analytics and Insights Manager to drive foundational reporting and metrics across marketing and operations. You will also innovate our reporting capabilities, streamline how we deliver insights, and safeguard data integrity across our marketing functions.

This position will be responsible for consulting with internal subject matter experts to gather information, define the problem and use-case, accessing and collecting data, performing data analyses, and synthesizing insights to identify high-impact opportunities and determine the optimal approach to capture them.

You will partner directly with our Marketing Operations Managers to strengthen reporting, data integrity, and automation within Marketing Cloud Account Engagement. As a key member of the Marketing Operations team, you will also serve as a backup as needed to keep programs and reporting running smoothly.

You will present reports summarizing key findings and observations and propose corresponding strategic actions to key marketing stakeholders. Projects will span the marketing organization’s departments, including digital, events, field, campaigns, content, product, and brand marketing. The position will assist with marketing budgeting, forecasting, goal setting, and KPI tracking.

WHAT YOU WILL DO IN THIS ROLE

Ensure there is a data-led approach to strategy and optimization, supporting the Channel Leads to drive growth.
Help set goals and shape lead scoring so teams know what “good” looks like and where to focus.
Monitor pipeline creation and health, and partner with marketing leaders to shape the actions and campaigns that move pipeline toward goal.
Develop and refine success metrics to support improvement in lead generation and sales pipeline optimization, as well as report on performance of individual Sales team members
Utilize data visualization techniques within CRM Analytics to create self service interactive dashboards which highlight key visual analysis.
Extract and manipulate large data sets using SQL, providing actionable insights to drive data driven decisions.
Communicate and present your findings to key stakeholders across the business with the ability to influence and translate the technical information into commercial insights.
Analyze customer behaviors with a specific emphasis on customer churn, acquisition and retention enabling the marketing team to effectively communicate with their target audience.
Partner with Marketing Operations Managers to streamline reporting and automation in Marketing Cloud Account Engagement, ensuring data integrity across systems.
Work side by side with Marketing Operations Managers to improve data quality, reporting, and automation in Account Engagement, and step in as backup when needed.
Help keep the Marketing Operations cadence humming by coordinating the work that feeds reporting and program execution across Account Engagement, Salesforce, Optimizely, and related tools.
Collaborate with the CMO and their team on analytics tools and reports necessary for their campaigns, initiatives and lead generation efforts. Provide recommendations on best marketing dollar investments through collaboration on tools and metrics.

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE :

BS degree in STEM discipline or related field; Master’s Degree is a plus.
5+ years of hands-on experience in B2B marketing analytics, digital marketing analytics, and business intelligence.
Self-directed and flexible, with the ability to make progress without a clear playbook, adjust as priorities shift, and bring structure to ambiguous problems.
Experience in the successful management of projects that require deep understanding of a situation, problem definition, requirements gathering and cross-functional collaboration.
Understanding of B2B funnel, B2B marketing KPI benchmarking, budget, and pipeline planning.
Demonstrated experience in visualizing, articulating, and solving complex problems and concepts, interpreting large quantities of detailed data, and making decisions and recommendations based on available information.
Demonstrated initiative and tenacity to begin a project and complete it.
Demonstrated self-starter. Demonstrated ability to succeed in ambiguous situations with an intellectual curiosity.
Strong communicator and presentation skills.
Ability to thrive in a fast-paced and agile environment.
Proficiency in Excel, SQL, Salesforce, Tableau, marketing multi-touch attribution tools. Experience with CRM Analytics is a plus.
Experience with Statistical Data Modeling, including A/B testing, hypothesis testing, and multilinear/logistic regression (Machine Learning a plus)

WHAT ELSE WOULD BE GREAT

Experience with Salesforce and Marketing Cloud Account Engagement/Pardot strongly preferred
Specific experience with Google Analytics, Tag Manager, Looker and Optimizely
Specific experience with 6Sense, ZoomInfo, and Ringlead
Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred

Base Salary Range: $90.950 - $127,912

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More about this job

Skills

Reporting
Salesforce Marketing Cloud
Present reports
Budget management
Forecasting
Lead generation
Sales
Data visualization
SQL
Salesforce
Collaboration
Digital marketing
Business intelligence
Project management
Requirements gathering
Presentation skills
Microsoft Excel
Tableau
Data modelling
Machine learning
Google Analytics
Google Tag Manager
Looker
Google Gmail
Google Calendar

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