Brand Marketing Coordinator - Sylvan
Job Summary:
Unleashed Brands is seeking a creative, detail-oriented Brand Marketing Coordinator to support and grow our brand presence across our network of Sylvan learning Centers. In this role, you will carry out marketing initiatives that drive brand consistency, support Franchisee success, and build awareness of Sylvan's mission to help students succeed. You will also be the first line of support for Franchisee marketing requests, manage Sylvan's national organic social media, and set up the digital presence for every new Center that joins the system.
The ideal candidate is an organized multitasker who is passionate about education, marketing, and creative storytelling, learns new tools quickly, and takes pride in getting the details right.
Job Duties:
- Support the execution of brand marketing campaigns that align with Sylvan's mission, visual identity, and voice across digital and traditional channels.
- Collaborate with internal teams and external partners to produce branded materials, including print collateral, email campaigns, social content, and in-Center signage.
- Serve as the primary point of contact for Franchisees on brand marketing needs and resources, including monitoring and responding to Zendesk requests daily and escalating to the Marketing Manager as needed.
- Assist in planning and deploying localized marketing strategies that support enrollment goals while maintaining national brand standards.
- Manage project timelines and deliverables across multiple campaigns, ensuring consistency and on-time execution.
- Monitor campaign performance and provide reporting and insights for ongoing optimization.
- Maintain brand assets and manage marketing resources within internal systems so they stay accessible to key stakeholders.
Organic Social Media
- Own the corporate organic social calendar that connects with families and highlights Sylvan success stories.
- Monitor and respond to comments and messages on the corporate Facebook and Instagram pages in Meta Business Suite using approved response guidelines, and remove spam.
- Help Centers connect Instagram pages to Facebook on request and add new admins to local Center Facebook pages.
Website and Brand Standards
- Review and approve Center-submitted website content, such as blogs and local promotions, for accuracy and brand alignment.
- Own the monthly local marketing Audit to help keep Center marketing on brand standards.
New Center Onboarding
- Manage Center website status through each stage of opening (Coming Soon, Pre-sale, and Open) in coordination with Operations.
- Set up new Center marketing platforms, including SOCi, Facebook, Google Business Profile, and MARC, and send digital marketing links, credentials, and onboarding resources to Franchisees.
- Lead one-on-one video calls with Franchisees to create Center Instagram accounts and guide them through Google Business Profile verification.
Voice of the Customer (VOC)
- Add new Centers to the Listen360 VOC dashboard, including system setup, user invitations, and regional hierarchy for new Centers, new Franchisees, and resales.
Resales, Relocations, and Closures
- Support marketing-related processes for resales, relocations, and closures, including updating Listen360 and closing out Center social pages when a Final Close Notice is received.
Marketing Asset Library
- Upload new creative to Local Marketing folders in HUB
- Add new users to the platform through weekly user imports and maintain credential records.
- Support the management and distribution of local marketing bundles.
Required Skills & Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- 2+ years of experience in brand marketing, content creation, or marketing coordination, preferably in a franchise or education environment.
- Strong understanding of branding principles, marketing strategy, and customer engagement.
- Proficiency in marketing and design tools such as Canva.
- Experience with SOCi, Meta Business Suite, Zendesk, Smartsheet, or Box is a plus.
- Confidence walking non-technical users through account setup and troubleshooting over video calls.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to manage multiple projects and recurring daily, weekly, and monthly tasks, and to work cross-functionally in a fast-paced environment.
- Comfort with processes that change often, and curiosity about new platforms, including AI productivity tools.
- Passion for helping families and students succeed through educational services.
Perks:
- Paid bi-weekly
- Company Paid Holidays
- Flexible Paid Time Off
- Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer FSA/HSA contributions
- Competitive 401(k) Program with employer-matching contributions
- Daily dress code of “business casual”
- A positive work environment
- And much, much more
Company Description
Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex.
Commitment to Equal Opportunity
Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.
ADA
Consistent with the Americans with Disabilities Act (ADA), Unleashed Brands will provide reasonable accommodation to participate in the job application or interview process when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.
