This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States.
The Demand Generation Manager will lead regional marketing initiatives across North America, driving qualified leads, sales opportunities, and measurable revenue growth within the cybersecurity and networking industry. You will own the end-to-end demand generation strategy, translating regional sales objectives into targeted campaigns that generate a strong marketing-sourced pipeline. Working closely with sales teams and global marketing stakeholders, you will develop and execute integrated programs across digital advertising, webinars, email marketing, content syndication, and account-based marketing. You will also manage regional marketing budgets, oversee external vendors, and continuously optimize campaign performance using data-driven insights. This hands-on role requires strong commercial awareness, independent decision-making, and the ability to manage multiple initiatives in a fast-paced, international environment. It offers an opportunity to make a direct impact on business growth while contributing to the evolution of enterprise cybersecurity solutions.
Accountabilities:
- Own regional demand generation strategy: Lead the complete demand generation function for North America, from strategic planning and campaign development to execution, performance measurement, and continuous optimization.
- Drive pipeline growth: Take ownership of regional marketing-sourced pipeline targets, translating sales objectives into actionable demand generation plans and adjusting campaign priorities and investments based on performance.
- Develop integrated marketing campaigns: Plan and execute multi-channel programs, including webinars, content syndication, email marketing, lead nurturing, paid digital advertising, and account-based marketing initiatives.
- Align marketing with sales objectives: Serve as the primary demand generation partner for North American sales teams, ensuring campaigns support priority accounts, target segments, territories, and buying groups.
- Optimize campaign performance: Monitor campaign effectiveness and funnel metrics, identify improvement opportunities, and implement strategies to increase conversion rates, lead quality, and pipeline contribution.
- Manage regional marketing budgets: Develop, forecast, monitor, and optimize the North American demand generation budget, ensuring resources are allocated effectively and deliver measurable returns.
- Coordinate cross-functional initiatives: Collaborate with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations teams to ensure successful campaign planning and execution.
- Adapt global marketing strategies: Work with international marketing teams to tailor campaign messaging, content, and marketing assets to North American market requirements while maintaining consistency with global objectives.
- Manage external vendors and agencies: Lead vendor selection, relationship management, contract negotiations, renewals, deliverables, and budget oversight for external partners supporting webinars, content syndication, paid campaigns, and ABM programs.
- Evaluate vendor performance: Establish clear expectations, monitor service quality, and assess external partner contributions based on lead quality, pipeline generation, delivery standards, and cost efficiency.
- Strengthen lead management processes: Partner with Sales, SDR/BDR teams, and Marketing Operations to improve lead qualification, routing, follow-up processes, and feedback mechanisms.
- Provide performance visibility: Communicate campaign results, pipeline contribution, key performance indicators, and strategic recommendations to regional sales and marketing stakeholders.
- Leverage marketing technology and AI: Identify opportunities to use artificial intelligence and automation to improve campaign execution, personalization, reporting, and operational efficiency.
- Drive independent project execution: Coordinate stakeholders, resources, timelines, and dependencies while maintaining ownership of initiatives from initial planning through final delivery.
Requirements:
- Professional experience: At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands-on responsibility for managing regional marketing programs.
- Industry knowledge: Previous experience working in cybersecurity, information security, networking, or related technology industries.
- Pipeline ownership: Demonstrated success managing marketing-sourced pipeline targets and delivering measurable contributions to revenue generation and business growth.
- Regional marketing expertise: Proven experience developing and executing demand generation strategies specifically for North American markets.
- Campaign management: Strong end-to-end campaign management experience, covering strategy, planning, content development, execution, performance analysis, optimization, and follow-up.
- Multi-channel marketing: Hands-on experience managing webinars, content syndication, email campaigns, lead nurturing programs, and paid digital initiatives in collaboration with paid-media specialists.
- Account-based marketing: Experience developing and implementing ABM strategies in close partnership with sales teams, with a strong understanding of target accounts and buying groups.
- CRM proficiency: Advanced understanding of Salesforce, including practical experience tracking campaign performance, analyzing funnel conversion, and measuring marketing-sourced pipeline contribution.
- Marketing automation: Familiarity with marketing automation platforms, campaign management systems, reporting tools, and performance analytics solutions.
- B2B marketing knowledge: Strong understanding of the B2B customer journey, lead lifecycle management, buying committees, campaign attribution, and demand generation best practices.
- International collaboration: Experience working within global organizations and coordinating marketing initiatives across multiple regions, departments, and stakeholder groups.
- Stakeholder management: Proven ability to build productive relationships with Sales, SDR/BDR teams, Content, PPC, Marketing Operations, regional marketing, and other cross-functional partners.
- Budget and vendor management: Experience managing marketing budgets, selecting and overseeing third-party vendors, coordinating agencies, and evaluating campaign-related investments.
- AI and automation expertise: Practical experience using AI-powered tools and automation to improve marketing workflows, campaign personalization, execution efficiency, and overall performance.
- Project management: Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects on schedule.
- Communication skills: Excellent written and verbal communication abilities, with the confidence to present performance insights, recommendations, and campaign strategies to diverse stakeholders.
- Autonomy and initiative: A proactive, self-motivated approach, with the ability to work independently, make informed decisions, and take ownership of projects from conception to completion.
- Learning agility: Ability to quickly understand new technologies, tools, processes, and industry developments through independent learning and continuous professional development.
- Adaptability: Comfortable operating in a remote, international environment that requires flexibility, cross-functional collaboration, and alignment with different working schedules.
Benefits:
- Competitive compensation: Competitive salary package based on experience, qualifications, and market conditions.
- Comprehensive healthcare: Medical, dental, and vision insurance coverage.
- Retirement planning: 401(k) retirement savings plan.
- Equity participation: Stock options offering the opportunity to participate in long-term business growth.
- Health savings options: Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- Flexible time off: Flexible paid time-off arrangements to support personal well-being and work-life balance.
- Parental leave: Paid parental leave to support employees and their families.
- Disability coverage: Disability benefits providing additional financial protection.
- Remote work flexibility: Remote working opportunity within the United States.
- International collaboration: Opportunity to work with global marketing and sales teams across different regions and functions.
- Professional development: Exposure to innovative cybersecurity technologies, enterprise networking solutions, and emerging AI-driven security trends.
- Career impact: Opportunity to take ownership of regional demand generation strategy and directly influence pipeline growth and commercial performance.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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