Executive Producer

Position Overview We are looking for a dependable, highly motivated, and experienced Executive Producer who thrives in a fast-paced, high-energy environment, moves quickly, thinks big, and brings a strong ethical compass to everything they do. The ideal candidate is a hands-on leader who takes ownership, anticipates challenges, makes sound decisions, and knows how to turn creative ideas into successful brand experiences. We need someone who is resourceful, highly organized, solutions-driven, and comfortable managing multiple complex projects while maintaining a high level of accountability and professionalism. As the Executive Producer, you will lead the planning, production, logistics, and execution of experiential marketing programs, live events, brand activations, automotive experiences, and mobile marketing tours from concept through completion. This role requires someone who can balance big-picture thinking with attention to detail, manage budgets and timelines, build strong relationships, and confidently lead internal teams, vendors, and onsite staff. You will serve as a key point of contact between clients, internal departments, and external partners, ensuring every project is delivered on time, within budget, and to the highest standards. This is not a desk-only role. We are looking for someone who enjoys being involved, can roll up their sleeves when needed, and takes pride in delivering exceptional experiences.

Key Responsibilities

Event Strategy, Planning & Production

• Lead all aspects of experiential marketing programs, branded activations, automotive events, mobile marketing tours, and live experiences from concept development through execution and closeout.
• Develop comprehensive project scopes, production schedules, budgets, staffing plans, timelines, and deliverables.
• Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and consistent follow-through.
• Lead internal kickoff meetings, production meetings, and client updates to ensure clear expectations, responsibilities, and timelines.
• Develop master event logistics plans, including transportation, equipment, staffing, permits, production requirements, and onsite execution.
• Anticipate operational challenges, identify potential risks, and develop practical solutions to keep projects moving forward.
• Ensure all events meet established quality standards, client objectives, brand guidelines, and applicable safety requirements.

Experiential Marketing & Creative Collaboration

• Stay current on emerging experiential marketing trends, consumer engagement strategies, automotive industry developments, and innovative event concepts.
• Research and identify high-traffic events, festivals, automotive gatherings, and other marketing opportunities throughout Southern California and other target markets.
• Provide strategic recommendations and creative ideas that enhance brand visibility, consumer engagement, and overall program effectiveness.
• Collaborate with Account Directors, Creative Directors, Account Managers, Producers, Graphic Designers, and production teams to bring creative concepts to life.
• Maintain a strong understanding of client brands, marketing campaigns, product requirements, and target audiences.
• Contribute to brainstorming, program development, and strategic planning discussions with a focus on delivering impactful and memorable experiences.

Mobile Marketing Tours & Automotive Activations

• Research, develop, and curate strategic routes for mobile marketing tours, considering target demographics, event opportunities, geographic coverage, and program objectives.
• Coordinate vehicle procurement, rentals, transportation, logistics, and related operational requirements.
• Manage tour schedules, routing, location coordination, permits, and event-specific requirements.
• Research, source, and price promotional premiums, branded merchandise, giveaways, and other consumer engagement materials.
• Coordinate with internal fabrication and production departments on custom displays, branded environments, scenic elements, and event structures.
• Ensure vehicles, displays, equipment, and branded assets are properly prepared, transported, installed, maintained, and returned.
• Support field teams and troubleshoot operational challenges throughout the duration of each program.

Vendor, Staffing & Resource Management

• Source, negotiate, hire, and manage vendors, event staffing agencies, contractors, specialists, and external service providers.
• Develop and maintain strong vendor relationships, procurement standards, and best practices to ensure quality, reliability, and cost efficiency.
• Coordinate event staffing requirements, including Brand Ambassadors, Product Specialists, Field Managers, production crews, and other event personnel.
• Work closely with internal teams to confirm staffing needs, schedules, responsibilities, and onsite expectations.
• Review vendor proposals, estimates, contracts, and deliverables to ensure alignment with project budgets and objectives.
• Hold vendors and partners accountable for their commitments, performance, deadlines, and quality of work.
• Identify opportunities to improve processes, reduce unnecessary expenses, and maximize return on investment.

Budget & Project Management

• Develop accurate project estimates, budgets, production schedules, and resource plans.
• Manage project expenses, vendor costs, purchase orders, and financial commitments throughout the project lifecycle.
• Monitor budgets closely, identify potential cost overruns, and implement corrective measures when necessary.
• Ensure project changes, additional costs, and scope adjustments are properly communicated, documented, and approved.
• Maintain accurate project records, schedules, production documents, and financial tracking.
• Partner with internal departments to ensure projects are properly staffed, resourced, and executed.
• Complete timely project closeouts, including expense reconciliation, vendor invoices, final reporting, and lessons learned.

Client Relations & Cross-Functional Leadership

• Represent the agency professionally in client meetings, production calls, site visits, and onsite activations.
• Build and maintain strong relationships with clients through proactive communication, reliability, transparency, and consistent delivery.
• Provide strategic and consultative recommendations that support client objectives and program success.
• Serve as a central communication point between clients, internal departments, vendors, and external partners.
• Lead teams with confidence, professionalism, accountability, and a solutions-oriented mindset.
• Communicate project expectations clearly, delegate responsibilities effectively, and follow through on commitments.
• Navigate competing priorities, tight deadlines, and last-minute changes while maintaining composure and sound judgment.

Onsite Execution & Event Closeout

• Travel to event locations to oversee setup, execution, and teardown as required.
• Provide hands-on leadership during event production and ensure all teams are aligned with the execution plan.
• Troubleshoot onsite challenges, make timely decisions, and resolve issues with minimal disruption to the client experience.
• Ensure all event assets, equipment, vehicles, and materials are properly accounted for throughout the project.
• Conduct post-event evaluations, gather feedback, and identify opportunities for improvement.
• Prepare event recaps, performance reports, budget reconciliations, and project closeout documentation.

Qualifications:

• 7+ years of experience in experiential marketing, live event production, brand activation, or related agency environments.
• 3+ years of experience leading complex projects, production teams, or large-scale experiential programs preferred.
• Strong experience managing automotive activations, mobile marketing tours, branded events, or consumer engagement programs highly desirable.
• Demonstrated ability to manage multiple projects, complex logistics, budgets, vendors, and production timelines simultaneously.
• Experience with vendor negotiations, procurement, project estimating, and financial management.
• Strong understanding of event production, fabrication, transportation logistics, permitting, and onsite operations.
• Proven ability to lead cross-functional teams and maintain productive client relationships.
• Excellent written and verbal communication, organizational, and problem-solving skills.
• Proficiency in Microsoft Office and project management platforms; experience with Smartsheet or similar tools preferred.
• Ability to travel approximately 45% of the time, including local and out-of-state travel, with occasional evenings and weekends based on event schedules.
• Valid driver's license and ability to meet applicable company driving requirements when driving is an essential function.

Physical Demands:

• Ability to stand, walk, and remain on your feet for extended periods during event setup, execution, and teardown.
• Ability to bend, stoop, kneel, reach, and navigate event sites, production areas, and uneven surfaces as needed.
• Ability to work indoors and outdoors in varying weather conditions, including heat, cold, wind, and rain.
• Ability to travel approximately 45% of the time, including local and out-of-state assignments, with occasional overnight stays.
• Ability to move safely through busy event environments, including areas with production equipment, vehicles, and ongoing setup or teardown activities.
• Ability to perform computer-based administrative duties, including prolonged periods of sitting, typing, and attending virtual meetings.