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Invoca

Senior GTM AI Architect

Remote, United States

Base Salary: $130,000–$165,000

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Job details

Pay: Base Salary: $130,000–$165,000
Posting language: English
Posted: Oct 30, 2026

Original job description

About Invoca:

Invoca is the revenue execution and platform leader that helps marketing, commerce, and contact center teams turn every conversation into revenue. Through its AI agents, Invoca engages, qualifies, and converts customers across SMS and voice, orchestrating seamless buyer journeys and measurable, profitable growth. With over 300 employees, 2,000+ customers, and $100M in revenue, the company continues to lead the category it created. Invoca's AI vision centers on using trustworthy, first-party data to deliver intelligent, authentic, and empathetic AI - connecting digital and human experiences to build lasting customer relationships. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Team:

Our Revenue Operations team is the engine behind our go-to-market success: a cross-functional squad committed to tackling complex challenges head-on and accelerating business growth. We partner closely across Sales, Marketing, and Customer Success to streamline processes, implement innovative systems, and drive efficiencies. We thrive on collaboration, leaning on each other's expertise to figure it out, and we embrace extreme ownership, ensuring every project is delivered with accountability and excellence.

About the Role:

As our Senior GTM AI Architect, you will own the data that powers Invoca's go-to-market engine. You are an expert in enrichment and data architecture who can take fragmented, broken data across multiple platforms and turn it into a clean, trusted master dataset. You know the limitations of every data provider and GTM tool, and you know how to work around them. Reporting to the Sr. Director of Revenue Systems, Data & AI, you will partner with Sales, Marketing, Customer Success, and our Salesforce team so our CRM, tools, and AI agents run on data we can trust.

You Will:

Fix broken data structures: diagnose messy account hierarchies, duplicate records, and inconsistent fields, then design and execute the path to a clean, scalable structure
Own the master dataset: define source-of-truth rules and maintain a golden record for accounts and contacts across Salesforce and connected systems
Resolve identity across sources: align ZoomInfo, Clay, Gong, Marketo, Demandbase, and Salesforce so we know we are talking about the same person and the same company
Be our ZoomInfo expert: get the most out of ZoomInfo despite product limitations, including tracking contacts as they move from company to company and keeping account and contact records current
Run enrichment at scale: design enrichment routines, match logic, waterfalls, and refresh cadence using ZoomInfo, Clay, and other providers
Use AI to clean and enrich data: apply AI tools and agents to fix broken records, standardize fields, and fill data gaps at scale
Complete CRM data from conversations: use Gong data to fill gaps in contacts, roles, buying groups, and opportunity details in Salesforce
Shape our data architecture: partner on how a data lake and data warehouse fit into the GTM stack, and how data flows between them, Salesforce, and our tools
Manage data operations: lead large data loads, merges, mass updates, and list builds for campaigns and territory changes
Own the data tools: administer and optimize ZoomInfo, Cognism, and Clay, including configuration, credit usage, match rates, and integration health with Salesforce
Build the AI data foundation: structure the data our AI agents and automations rely on, from account signals to ICP and scoring inputs
Measure data health: track coverage, accuracy, and freshness, and report on progress with clear metrics

You Have:

5+ years in GTM data, revenue operations, or data operations roles in B2B SaaS
Deep, hands-on experience enriching data at scale and understanding complex data structures
Expert-level ZoomInfo experience, including its limitations and the workarounds to make it deliver
Hands-on experience building waterfall enrichment in Clay
Must have experience using AI to clean, fix, and enrich datasets
Proven track record of turning broken data structures into clean, governed ones
Experience with entity resolution, matching, and deduplication across multiple data sources
Understanding of data lake and data warehouse concepts and how they support a master dataset
Experience using conversation intelligence data (Gong or similar) to enrich CRM records
Advanced Salesforce data management experience (Data Loader, DemandTools, or similar) and strong SQL/SOQL and reporting skills
Salesforce Admin Certification are a plus
Curiosity about AI and how clean data enables agents and automation
Clear communication with technical and non-technical stakeholders
Strong ownership and comfort in a fast-paced environment

📍Location: This is a remote-first role. We are currently hiring in the following locations: 📍 United States: Greater Los Angeles Area (including Santa Barbara and San Diego) · SF Bay Area · Denver Metro · Austin Metro · Chicago Metro · Greater NYC Area · Seattle Metro Candidates must be based within ~2 hour drive of these areas. Occasional business travel may be required.

Compensation, Benefits & Perks:

At Invoca, we believe great work starts with taking care of our people. That's why we offer competitive compensation and benefits designed to support your health, your family, your growth, and your life outside of work. For teammates in the U.S., health benefits begin on your first day of employment.

Compensation

Base Salary: $130,000–$165,000
Variable Compensation: Bonus and/or commission eligibility, where applicable.
Equity: All employees are invited to share in Invoca's success through our stock option program.

*Actual compensation will depend on factors including experience, skills, and location.

Benefits & Perks Health & Wellbeing

Day-One Health Benefits – Medical, dental, and vision coverage begins on your first day of employment for U.S.-based teammates.
Mental Wellbeing – Access to mental wellbeing support and an Employee Assistance Program (EAP).
Wellness Subsidy – Reimbursement that can be applied toward gym memberships, fitness classes, and more.

Time Away

Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy gives you the flexibility to recharge and take time away when you need it.
Paid Holidays – Invoca provides 20 U.S. paid holidays, including a winter break, giving you time to rest, recharge, and spend time with friends and family.
Paid Family Leave – Up to 12 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.*
Paid Medical Leave – Up to 12 weeks of 100% paid leave for childbirth and medical needs.*

Growth & Career

Enterprise-Grade AI Tools – Access to industry-leading enterprise AI tools, including leading LLMs and agentic AI workflow solutions to help you maximize productivity and work more effectively.
Professional Development – Annual reimbursement of up to $1,000 per fiscal year to support learning, certifications, conferences, and other professional development opportunities.

Financial Benefits

401(k) – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.*

Recognition & Community

Recognition Programs – We celebrate great work through company-wide and team recognition programs, including President's Club and quarterly and departmental awards recognizing innovation, execution, and customer impact.
InVacation (Sabbatical) – As a thank-you to our long-term team members, we offer a sabbatical after seven years of service.

*Some benefits may vary for teammates outside the U.S. based on local laws, regulations, and country-specific offerings.

DEI Statement:

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.

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Skills

Sales
Salesforce
Marketo
Data warehouse
Manage data
Process data
Data management
SQL
Reporting
Communication skills

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