Sr Marketing Manager

Required Skills & Experience

5–7 years of B2B marketing experience, or 7–10 years of total marketing experience with substantial B2B exposure. Previous marketing agency experience, preferably in a current or recent agency position. Hands-on experience managing Google Ads campaigns. Experience with paid media strategy, execution, optimization, and performance analysis. Experience managing or mentoring at least one employee. 1–2 years of people-management experience for Senior Manager-level candidates. Experience managing multiple client accounts simultaneously. Ability to communicate marketing strategy directly to B2B clients. Ability to work a consistent eight-hour schedule supporting U.S.-based clients. Lives in MA, NH, GA, NC, FL, or NJ

Nice to Have Skills & Experience

Experience marketing technology products or services. Hands-on experience with LinkedIn advertising. Experience supporting integrated campaigns across paid media, demand generation, social media, content, PR, and email marketing. Experience managing approximately five client accounts simultaneously. Experience reviewing campaign reports and translating performance data into clear recommendations. Experience working with Account Directors and senior agency leadership. Strong project-management skills and experience using agency project-management boards.

Job Description

Insight Global’s client is seeking a Senior B2B Marketing Manager to manage client relationships, oversee account teams, and support the strategy and execution of paid media campaigns.

This person will manage approximately five client accounts and serve as a primary point of contact alongside Account Directors and Vice Presidents.

The ideal candidate can lead a team, communicate marketing strategy directly to clients, and remain hands-on with Google Ads and LinkedIn campaigns.

Day-to-Day Responsibilities

Manage approximately five B2B technology client accounts, with no more than six accounts at one time. Serve as a primary client contact through email, Slack, scheduled calls, and occasional ad hoc meetings. Project-manage account activity by assigning work, monitoring deadlines, maintaining project-management boards, and ensuring team members understand their next steps. Provide guidance, feedback, and support to junior team members. Partner with Directors and Vice Presidents to develop account strategies and integrated marketing plans. Remain hands-on with paid media campaigns for one or two accounts to maintain current platform knowledge. Manage and optimize Google Ads campaigns, including targeting, performance, conversion activity, and campaign structure. Support and oversee LinkedIn paid media campaigns. Review weekly campaign reports and strengthen the analysis before reports are presented to clients. Troubleshoot campaigns that are not meeting performance goals and lead team brainstorming sessions to identify improvements. Balance client management, people management, project management, and hands-on marketing execution.