SEO Strategy Lead

Required Skills & Experience

• 8+ years of SEO strategy experience
• Strong understanding of both organic search and paid search ecosystems
• Experience working directly with media agencies or agency partners
• Excellent executive communication and stakeholder management skills
• Experience building and delivering leadership presentations in PowerPoint
• Ability to explain technical SEO concepts to non-technical audiences
• Experience creating strategic recommendations from search performance data

Nice to Have Skills & Experience

• Pharmaceutical, healthcare, or highly regulated industry experience
• Experience with AI search optimization (ChatGPT, Gemini, Copilot, AI Overviews, GEO)
• Enterprise marketing experience
• Experience using Microsoft Copilot for executive presentations
• Global brand experience

Job Description

• Act as primary liaison between internal marketing teams and external media agencies
• Develop and execute enterprise SEO and AI search strategies
• Partner with paid media teams to align organic and paid search initiatives
• Lead strategic planning sessions and search performance reviews
• Translate complex search insights into executive-level presentations and recommendations
• Identify opportunities to improve search visibility across brand portfolios
• Collaborate with technical SEO resources and content SEO specialists
• Influence stakeholders across marketing, digital, and agency partner teams
• Create presentations, business cases, and strategic roadmaps for leadership audiences