Search Engine Optimization (SEO) Specialist

Required Skills & Experience

Must-Haves:

• 1–3 years of hands-on SEO experience, preferably with a focus on local SEO
• Working knowledge of on-page SEO best practices, including H1s, metadata, and content optimization
• Experience managing or supporting Google Business Profiles
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with Screaming Frog
• Strong Microsoft Excel skills
• Experience working with content management systems
• Familiarity with developing and applying taxonomy tags to content
• Ability to communicate progress, risks, opportunities, and recommendations clearly Ability to collaborate with internal teams and escalate issues when appropriate

Nice to Have Skills & Experience

• Experience with seoClarity
• Experience with Yext
• CMS experience with Optimizely
• Foundational understanding of generative engine optimization and AI Overviews Experience supporting healthcare or multi-location organizations

Job Description

Insight Global is seeking an SEO Specialist for a top organization with a strong digital presence. This candidate will support the execution of local and on-page SEO initiatives, maintain Google Business Profiles, conduct foundational audits, monitor organic-search performance, and organize content through accurate taxonomy tagging. The ideal candidate brings hands-on SEO experience, familiarity with leading analytics and search tools, and the ability to collaborate effectively across digital teams. This is an execution-focused support position that offers exposure to content optimization, local search, reporting, quality assurance, and enterprise CMS workflows. Scope note: This role does not own the overall SEO strategy or roadmap, advanced technical SEO initiatives such as migrations or large-scale schema work, or final approval of SEO decisions.