Sales Manager

Required Skills & Experience

3+ years of Proven experience in sales and team leadership. Experience in a membership-based, wellness, fitness, hospitality, retail, or service-focused environment is preferred. Strong ability to coach employees, manage KPIs, set goals, and drive accountability.

Job Description

Studio Sales Manager Short Pump | Richmond, VA Full-Time | On-Site

Position Overview

We are seeking a motivated, sales-driven Studio Sales Manager to lead a growing wellness studio in Short Pump. This is a hands-on leadership role focused on growing studio revenue, developing a strong sales team, driving membership growth and retention, and delivering an exceptional guest experience.

The ideal candidate has experience leading a team in a sales-focused environment and is comfortable coaching employees, tracking performance, building client relationships, and taking ownership of studio results.

Key Responsibilities

Sales & Revenue Own and drive monthly revenue goals across memberships, packages, introductory offers, and retail. Lead by example through consultative selling, membership presentations, and relationship building. Manage lead follow-up, first-time guest conversions, missed-sale outreach, and former-member reactivation. Monitor key performance indicators, including sales, conversion rates, retention, appointments, and lead response. Identify opportunities to increase membership growth and overall studio revenue. Team Leadership Recruit, onboard, train, coach, and support studio associates. Establish individual sales goals and hold team members accountable to expectations. Provide ongoing coaching, recognition, and performance feedback. Develop a team that can consistently deliver results and an excellent guest experience, even when the manager is not on-site. Ensure guest notes, follow-up activity, and daily performance reporting are accurate and consistent. Studio Operations & Guest Experience Oversee daily studio operations, cleanliness, scheduling, and service standards. Coordinate staffing coverage and shift planning, particularly during peak periods and promotions. Resolve guest concerns professionally and maintain a welcoming studio environment. Support local marketing initiatives, referral programs, community partnerships, and studio events. Maintain consistent operational and customer service standards across the team.