Regional Sales Manager

Required Skills & Experience

Proven success in regional sales, business development, or sales leadership within commercial construction, building products, specialty distribution, or a related industry. Strong track record of personally developing new business and growing strategic accounts. Experience selling to and developing relationships with general contractors and commercial construction customers. Ability to lead through influence and coach employees who may not directly report to the position. Demonstrated success improving sales pipeline, customer follow-up, conversion rates, and revenue growth. Strong commercial understanding of pricing, gross margin, and profitable sales growth. Experience working across a multi-branch or multi-market territory. Comfortable operating as a player-coach, personally selling while simultaneously improving the capabilities of the broader team. Strong communication, relationship-building, and leadership skills. Willingness to travel regularly throughout the Western region.

Nice to Have Skills & Experience

Experience within commercial doors, frames, architectural hardware, Division 8, building materials, specialty construction, or construction distribution is highly desirable.

Candidates from adjacent building-products or specialty construction environments may also be considered if they bring strong relationships with general contractors and a proven history of developing regional business.

Job Description

Position Overview

A leading commercial building products and specialty construction organization is seeking a Regional Sales Manager to drive sales growth across its Western region.

This is a highly visible player-coach role designed for a sales leader who can personally develop new business while also strengthening the sales capabilities of branch-level estimating teams. The Regional Sales Manager will support multiple Western markets, including Denver, Idaho Falls, Salt Lake City, and Northern California, and will play a key role in driving revenue growth, improving quote conversion, strengthening customer relationships, and maintaining margin discipline.

The ideal candidate combines strong commercial construction sales experience with the ability to coach teams, build accountability, and create a scalable sales approach across multiple markets.

Key Responsibilities

Drive revenue growth across four Western markets through a combination of direct selling, business development, coaching, and sales leadership. Personally develop and maintain relationships with general contractors, commercial construction partners, developers, and other key customers. Generate new opportunities and drive qualified business into branch estimating teams. Coach and mentor estimators on sales behaviors, customer engagement, opportunity qualification, and follow-up strategies. Establish consistent follow-up expectations for bids and quotes to improve overall quote-to-order conversion. Create greater sales accountability around pipeline, pricing, margins, customer activity, and conversion rates. Partner with branch and regional leadership to identify growth opportunities within existing and prospective accounts. Help estimators transition from primarily transactional quoting toward a more proactive, relationship-driven sales approach. Develop regional sales processes and best practices that can be consistently applied across multiple branches. Monitor competitive activity, customer trends, pricing, and market opportunities throughout the Western region. Support the development and growth of an emerging residential business in the Denver market. Travel throughout the region to strengthen customer relationships, coach branch teams, and support strategic opportunities.