Marketing Program Manager (Events)

Required Skills & Experience

5+ years of marketing program management experience, ideally managing content and communications for large B2B technology events or campaigns Ran several content releases at once, each with overlapping timelines, reviews and feedback rounds Comfortable managing stakeholders from VP down to individual contributors across Product Marketing, Field Marketing and Messaging Has planned and run internal communications or field enablement for product or content launches Uses adoption and engagement data to show business impact and decide what to change Detail-oriented: QA for brand consistency, content accuracy and visual standards Can ramp up quickly and execute confidently in a role that's already established and highly visible

Nice to Have Skills & Experience

Experience with large tech conferences or event programs (keynotes, breakout tracks, speaker readiness) Background in messaging frameworks or executive content, such as CXO conversation guides Exposure to cybersecurity or AI content Experience with industry-vertical marketing (retail, government, healthcare, financial services, manufacturing, education)

Job Description

Insight Global is looking for an Event Content Program Manager for one of our large enterprise technology clients. This person will manage the content and communications that support large-scale regional events, typically spanning multiple tracks, keynotes, demos and supporting campaign assets. They'll partner closely with Product Marketing and Messaging to manage content from development and refinement through pre-event communications, event execution and post-event follow-up. They'll keep multiple concurrent releases moving, coordinate stakeholder reviews and approvals, support speaker readiness, and ensure content is accurate and consistent before launch. They'll also track adoption and attendee data and use field feedback to improve future releases. This is a highly visible, fully virtual program management role with an established process and a short knowledge-transfer period, so the person needs to ramp quickly and be comfortable owning a lot of moving pieces.