Marketing Manager

Required Skills & Experience

• 5+ years of progressive marketing experience with meaningful ownership of customer acquisition, growth, or demand-generation programs.
• Experience in telecommunications, broadband, fiber internet, cable, ISP, wireless, or a closely related subscription-services environment.
• Strong B2C and direct-to-consumer marketing experience, including localized and field-based campaigns.
• Demonstrated success with email marketing, direct mail, door hangers or flyers, digital advertising, promotions, and community-based outreach.
• Experience marketing subscription services directly to residential consumers and improving adoption within defined geographic markets.
• Ability to lead a campaign from strategy and positioning through creative development, execution, measurement, and optimization.
• Strong command of customer segmentation, conversion funnels, acquisition economics, marketing analytics, and ROI reporting.
• Comfort working in an entrepreneurial environment where the Marketing Director remains highly involved in execution.
• Excellent writing, communication, organization, vendor-management, and project-management skills.

Job Description

POSITION OVERVIEW

Insight Global's client is seeking a hands-on Marketing Director to lead direct-to-consumer marketing programs that increase customer acquisition, subscriber penetration, and awareness within the communities and properties the company serves. This leader will build the strategy and execute the work. The role will create localized campaigns using email blitzes, direct mail, door hangers, digital advertising, property signage, community outreach, promotions, and other grassroots channels. The ideal candidate brings prior telecommunications experience and knows how to convert service availability into active residential subscribers.