Lead CRM & Email Creative Operations Manager

Job Description

• Lead creative intake and readiness coordination for assigned campaigns and journeys.
• Participate in journey discovery/kickoff sessions and identify required content, HTML, images, links, personalization, dynamic-content requirements and supporting documentation.
• Determine what existing creative can be reused versus what requires modification or new development.
• Coordinate deliverables across journey teams, 1876, RAPP, studios and other creative partners.
• Establish a named owner and required delivery date for outstanding creative dependencies.
• Track creative from request through development, review, approval and final handoff.
• Ensure assets are genuinely production-ready before they are handed to journey/build teams.
• Coordinate creative QA, proofing, revisions and business approvals.
• Recognize when a creative issue is actually a data, personalization, tag, platform or campaign-requirement dependency, and engage the appropriate SME.
• Support QA/UAT when defects involve creative, links, rendering, personalization or asset implementation.
• Proactively identify late/missing assets and escalate risks before they impact delivery.
• Develop repeatable creative intake, readiness and handoff practices.

Skills and Requirements

• 5+ years in email/CRM campaign production, creative operations, marketing production, agency traffic management or similar work
• Direct hands-on experience coordinating email campaigns from requirements through production and launch
• Experience working across internal marketing teams, agencies, creative studios and technical teams
• Strong knowledge of email production concepts including: o HTML email o Subject lines/preheaders o Images and links o Personalization o Dynamic/conditional content o Creative QA/proofing o Review and approval workflows
• Strong dependency, milestone, owner and deadline management
• Ability to manage multiple campaigns/journeys simultaneously
• Enough MarTech fluency to bridge conversations between creative and technical teams
• Oracle Responsys
• Adobe Journey Optimizer
• Adobe Experience Platform
• Knak
• Adobe Workfront
• Adobe Campaign
• Experience supporting a marketing automation/ESP migration

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.