Digital Product Manager

Required Skills & Experience

• 4+ years Digital Product Manager / Product Owner experience -ECOMMERCE EXperience
• B2C / consumer-facing digital product experience
• Experience owning/managing a product backlog
• Writing user stories + acceptance criteria
• Experience partnering directly with Engineering + QA
• Agile environment experience
• JIRA, Trello or similar product/project management tool
• Strong analytics/data-driven product decision making
• Google Analytics or similar
• Understanding of customer journeys + marketing/conversion funnels
• Experience with landing page / digital experience optimization
• Working knowledge of UX/UI + consumer behavior
• Experience working across multiple digital platforms/systems

Job Description

Key Responsibilities

Product Ownership

• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.
• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.
• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.
• Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience. Customer and Market Focus
• Conduct research to understand customer behavior, pain points, and market opportunities.
• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.
• Partner with marketing to optimize the performance of key landing pages and conversion funnels. Execution and Delivery
• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.
• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.
• Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions. Cross-Functional Collaboration
• Serve as the primary point of contact for product updates, release plans, and new initiatives.
• Communicate progress, outcomes, and key learnings with stakeholders at all levels.
• Work closely with analytics teams to measure performance and identify areas for improvement.
• Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.