Adobe Analytics Implementation Resource

Required Skills & Experience

• 5–10 years of Product/Digital Data Analytics experience
• Adobe Launch experience is critical o Hands-on tag management and implementation o Creating/configuring rules and supporting launches
• Adobe Analytics o Strong implementation experience o Provisioning/configuring new tracking o Solutioning how data should be captured and flow into Adobe Analytics
• JavaScript o Must be technically comfortable with JavaScript since Adobe Launch implementations rely heavily on it
• HTML/CSS o Enough front-end knowledge to understand and troubleshoot web implementations
• Data Layer experience o Ability to understand and QA a data layer o Validate whether data is being collected correctly
• QA / Debugging o Hands-on experience using debugging tools to validate tags, rules, data collection, and data flow
• Ability to operate as a hybrid of a front-end developer + data architect/analytics implementation specialist

Nice to Have Skills & Experience

• Mobile app analytics/implementation experience
• AEM experience
• ACDL / Adobe Client Data Layer
• Adobe certification
• BrowserStack, Charles Proxy, or Proxyman
• Third-party marketing tag implementation
• Understanding of U.S. state privacy laws / consent and preference management
• HIPAA knowledge, particularly around what data can and cannot be collected

Job Description

DAY TO DAY

• Review completed implementation work and determine what is ready for QA/release
• Take new digital experiences or requirements and create the analytics/tagging solution design
• Build or support tagging designs for new web experiences
• Configure and manage Adobe Launch rules
• QA implementations in staging environments before production launch
• Test and validate that tags are firing correctly
• Validate the data layer and end-to-end data flow into Adobe Analytics
• Troubleshoot broken or unexpected tracking behavior
• Use debugging tools to determine whether implementations are functioning as expected
• Support production launches and perform post-launch validation
• Partner with engineering/product teams to resolve implementation and data collection issues

IDEAL CANDIDATE PROFILE

This is not just an Adobe Analytics reporting person. The strongest candidate will have hands-on experience implementing Adobe Analytics through Adobe Launch and be technical enough to work directly with JavaScript, HTML/CSS, data layers, tagging rules, QA, and debugging.