Marketing Programs Manager

Description

Position Summary The Marketing Programs Manager is responsible for planning, executing, and measuring integrated marketing programs that support brand awareness, customer engagement, lead generation, and revenue growth. This role manages marketing initiatives from strategy through completion, ensuring programs are delivered on time, within budget, and aligned with company goals. The ideal candidate is a highly organized, collaborative marketing professional who can manage multiple projects and priorities while partnering effectively with cross-functional teams. This position requires strong project management, communication, campaign execution, and analytical skills.

Key Responsibilities

Marketing Program Strategy and Execution · Develop and execute integrated marketing programs that support company, product, brand, and revenue objectives. · Translate go-to-market strategies into actionable campaign plans, timelines, deliverables, and success metrics. · Manage programs across multiple channels, including email, digital advertising, content, events, sponsorships, direct mail, social media, and sales enablement. · Coordinate campaign development from initial planning through launch, optimization, and post-campaign reporting. · Ensure marketing programs are aligned with target audiences, customer needs, brand standards, and business priorities. Project and Campaign Management · Manage multiple marketing programs simultaneously while maintaining quality and meeting established deadlines. · Proactively identify project risks, resolve roadblocks, and communicate changes that may affect timelines or deliverables. · Maintain accurate documentation of campaign plans, decisions, budgets, assets, and results. Cross-Functional Collaboration · Partner with Sales to identify campaign needs, support pipeline goals, and provide relevant tools and resources. · Include appropriate stakeholders in decisions related to campaigns, events, sponsorships, messaging, and customer communications. · Build strong working relationships across teams by maintaining timely, clear, and consistent communication. · Coordinate with external agencies, vendors, media partners, and community organizations as needed. Events and Sponsorships · Support the planning and execution of trade shows, conferences, customer events, community events, sponsorships, and internal programs. · Develop event timelines, promotional plans, staffing requirements, budgets, and follow-up strategies. · Ensure event information and expectations are communicated to all participating teams in advance. · Track event participation, leads, engagement, costs, and overall results. · Conduct post-event reviews and recommend improvements for future programs. Reporting and Optimization · Monitor campaign performance and provide regular updates to marketing leadership and key stakeholders. · Analyze results such as engagement, leads, conversions, pipeline contribution, customer acquisition, and return on investment. · Document key learnings and apply them to future marketing initiatives.

Requirements

Required Qualifications · Experience in marketing, communications, project management, or related field. · Strong organizational and project coordination skills. · Ability to manage multiple projects and deadlines simultaneously. · Effective written and verbal communication skills. · Experience working with agencies, vendors, and cross-functional teams is preferred.