Brand and Workforce Communications Manager

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Physical Requirements

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion

Function in the Job

Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Job Function

Social Media Strategy & Execution

Develop and implement comprehensive social media strategies aligned with business and workforce objectives Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X) Plan and execute organic and paid campaigns, including influencer or partnership opportunities Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

Create, edit, and publish engaging content (text, images, video) across platforms Develop messaging for both external brand storytelling and internal communications Manage content calendars and ensure consistent, timely delivery Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

Develop and execute communication strategies for workforce development initiatives Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives) Manage internal communications, including leadership messaging and major rollouts Support employer branding and talent marketing efforts

Community & Reputation Management

Manage social engagement, respond to followers, and facilitate conversations in real time Monitor and respond to Google Reviews and external feedback channels Partner with internal teams to addres To view the full job description please use the link below. https://www.aplitrak.com/?adid=YmJnZW5lcmljLjUxMzYwLjEwODY1QHJlbGlhbmNlY29tcC5hcGxpdHJhay5jb20