Communications Manager, Brand & Earned Media

Summary

Our Mission

As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

This role sits within Glassdoor, where professionals go to find their fit. We're reinventing the job search to replace endless scrolling and mass applying with smarter, tailored matches. Known for our real employee reviews, we pair our deep knowledge of companies with each job seeker's goals and Indeed's job listings - so great jobs find them.

Join us as we make worklife better, together.

(*Comscore, Total Visits, March 2026)

Day to Day

Glassdoor is entering a new era of job search. With the launch of Glassdoor Recruiter - a new AI-powered experience that uses match score technology, recruiter connections, and precise targeting to help people find work that truly fits - we need a communications leader who can translate that shift into a story the market, media, and job seekers believe. We're looking for a seasoned, strategic PR professional to backfill a key seat on our corporate communications team, which supports both external and internal communications. This is no longer a job of just "getting coverage." Earned media now has to work harder: it has to build durable brand authority, hold up under scrutiny, and be legible not just to reporters but to the AI-driven search and answer engines increasingly shaping how people discover and trust a brand. You'll own that shift for Glassdoor.

You'll be part of the Marketing team and will work cross-functionally with key partners across social, editorial, and partnerships to drive impact and results across multiple channels. You bring a modern lens to earned media, understanding how solid third-party coverage fuels not just awareness, but credibility, content amplification, and visibility across emerging discovery surfaces, including AI-driven search and answer engines.

Responsibilities

+ Develop and execute proactive monthly strategic communication campaigns and earned storytelling strategies that position Glassdoor as the leading destination for workplace insights and conversations, and as the modern, AI-powered way to find a job that fits.

+ Secure high-quality coverage across consumer, business, and workplace media, focusing on reporters who shape public understanding of work and hiring.

+ Identify cultural moments, research hooks, and trends that create narrative relevance, partnering with the economic research team to ground campaigns in Glassdoor's proprietary data and insights.

+ Shape angles that translate across earned, owned, and social channels, advising on story framing that maximizes visibility in AI-driven search and answer engines (AEO/LLM discovery), beyond traditional search.

+ Prioritize outlets, formats, and placements that build brand authority and third-party validation over sheer volume of hits; manage and grow relationships with media contacts and influencers while staying current on newsroom dynamics and editorial priorities.

+ Plan and coordinate media briefings, press tours, and product launches, including major moments like Glassdoor Recruiter, and collaborate with cross-functional marketing partners on launches, awards and lists, research and community insights, corporate announcements, and crisis communications to ensure consistent messaging and brand integrity.

+ Track and measure campaign performance using analytics tools, assessing coverage quality, authority signals, and visibility impact beyond clip count, and translate results into concise, actionable recommendations.

Skills/Competencies

+ Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience.

+ Relevant PR experience and a proven track record securing earned coverage in consumer, business, lifestyle, or workplace media.

+ Excellent instincts for what makes a story sticky in today's fragmented, AI-influenced media landscape, and existing relationships with consumer and/or workplace reporters.

+ Experience pitching data-driven, research-backed, or trend-led stories, and a working understanding of how third-party coverage contributes to brand authority, search performance, and AI discovery (AEO/LLMs).

+ Proven experience developing and executing integrated communication strategies across multiple channels, with in-depth understanding of media relations and journalist/influencer relationship-building.

+ Excellent written and verbal communication skills, with the ability to distill complex information into clear, concise messages, plus strong storytelling and content creation abilities.

+ Exceptional organizational and project management skills; ability to work autonomously, move quickly, and manage multiple projects under tight deadlines without heavy process.

+ Excellent interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.

Salary Range Transparency

Tier 1 - United States of America 99,000 - 149,000 USD per year

Tier 2 - United States of America 110,000 - 164,000 USD per year

Tier 3 - United States of America 120,000 - 180,000 USD per year

Tier 4 - United States of America N/A

Tier 5 - United States of America 138,000 - 206,000 USD per year

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

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