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Sr. Manager, Global Distributed Marketing

  • Chicago, IL, United States

The salary range for this position is $120,000 - $130,000 The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work.

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Job details

Pay
The salary range for this position is $120,000 - $130,000 The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work.
Experience
· 8+ years of experience in CRM, digital marketing, marketing strategy or marketing operations.
Posting language
English
Posted

Original job description

The Opportunity Hyatt Hotels Corporation seeks an enthusiastic Sr. Manager to join our Distributed Marketing Team. In this role, you will be collaborating closely with the broader CRM, Global Marketing, Martech, Data Engineering and property level teams, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose - to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

· Annual allotment of free hotel stays at Hyatt hotels globally · Flexible work schedule · Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center · A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption · Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

The Role

The Sr. Manager, Global Distributed Marketing, is responsible for leading Hyatt's global Distributed Email Program, including program strategy, governance, operating model, audience strategy, commercial model, and long-term roadmap. This role serves as the enterprise program owner, partnering across Global CRM, MarTech Product and Engineering, Digital Platform teams, Legal, Creative Services, Brand, Region, Guest Property Services, Guest Contact Center and Field Marketing/Central Hotel Services teams to enable scalable distributed email capabilities while protecting guest experience, brand integrity, privacy, CRM governance and aligning with cross-functional stakeholders on roles and responsibilities. This is a highly collaborative leadership role requiring strategic thinking, cross-functional influence, executive communication and program management across multiple business functions. · Own the enterprise Distributed CRM strategy, program roadmap and governance framework · Define and evolve program guardrails, governance processes, and scalable operating and commercial models · Ensure alignment between distributed execution and Global CRM strategy · Own development and refinement of the program's commercial model, enrollment strategy and operating model. · Review program adoption, compliance trends and performance.

  • Lead program expansion, global rollout strategy and onboarding approach for hotels, brands and regions.

· Partner with CRM and MarTech teams on audience architecture and future capabilities. · Develop executive presentations, business cases, governance updates and strategic recommendations.

Experience Required:

· 8+ years of experience in CRM, digital marketing, marketing strategy or marketing operations. · 3–5+ years of people leadership or large cross-functional program leadership. · BA/BS Required · Experience leading enterprise marketing transformation or CRM programs. · Experience developing governance frameworks and operating models. · Experience managing cross-functional initiatives across Marketing, Technology, Legal and Product teams. · Strong understanding of CRM strategy, audience management, customer lifecycle marketing and marketing automation. · Experience working in matrixed organization.

Experience Preferred:

· Experience with Braze, Salesforce Marketing Cloud, Adobe Campaign or similar enterprise platforms. · Experience with CDPs such as Amperity or comparable platforms preferred. · Experience in hospitality, travel or franchise organizations preferred. · Exceptional executive communication and stakeholder management skills. · Demonstrated strategic planning and program management experience. · Strong analytical and business case development skills. · Strong interpersonal and oral communication skills. · Highly self-motivated and directed. · Proven analytical and problem-solving abilities. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better. The salary range for this position is $120,000 - $130,000 The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.

More about this job

Skills

  • Data engineering
  • Regulatory compliance
  • Onboarding
  • Presentation skills
  • Digital marketing
  • Leadership
  • Salesforce Marketing Cloud
  • Communication skills
  • Stakeholder management
  • Strategic planning
  • Program management
  • Develop business case
  • Problem solving

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