Marketing Manager

Since opening its doors in 1886, The Driskill has stood as one of Texas' most iconic and distinguished hotels. For more than a century, it has been woven into the history, culture, and character of Austin. As a flagship property within The Unbound Collection by Hyatt, The Driskill continues its legacy of timeless elegance following a comprehensive restoration of its guestrooms and event spaces. Committed to authentic hospitality, Forbes-level service, and exceptional guest experiences, The Driskill remains a celebrated destination where historic grandeur meets modern luxury. We are seeking an exceptionally talented, creative, and commercially minded Marketing Manager who understands the nuances of luxury hospitality and has a passion for bringing iconic brands to life. This individual will play a pivotal role in shaping The Driskill's brand presence, elevating its positioning in the luxury market, and driving meaningful business results. The Marketing Manager will lead the development and execution of the hotel's marketing strategy, bringing its rich history, distinctive guest experiences, and modern luxury offerings to life through compelling storytelling, innovative campaigns, and thoughtful brand partnerships. The ideal candidate combines a sophisticated creative eye with strong digital marketing expertise, exceptional communication skills, and a results-driven mindset. This is a hands-on role requiring someone who can think strategically while confidently executing initiatives independently. A genuine appreciation for luxury hospitality, design, culture, and the Austin market are essential. This position will report directly to the Director of Sales, Events & Marketing.

Duties Include but are not limited to:

Brand Strategy & Luxury Positioning

• Develop, own, and execute the hotel's annual marketing strategy, ensuring alignment with business objectives, luxury brand standards, and The Driskill's unique identity.
• Serve as a brand ambassador and steward of The Driskill's legacy, ensuring all marketing communications reflect the hotel's heritage, sophistication, and distinctive sense of place.
• Coordinate the appearance of all organization print and electronic materials, including brochures, presentations, and branded collateral, ensuring corporate branding standards are met.
• Maintain a consistent, elevated brand voice and visual identity across all guest-facing marketing channels.

Digital Marketing & Content Creation

• Manage property websites, ensuring all content is current, accurate, visually compelling, and aligned with brand standards.
• Develop and drive the social/digital media strategy.
• Lead content creation and storytelling across digital platforms, including social media, email marketing, websites, and digital advertising.
• Direct photography, videography, and creative production to ensure content reflects the aesthetic and expectations of a luxury audience.
• Manage and optimize SEO, paid search, social advertising, and digital campaigns to increase brand visibility, qualified traffic, and direct bookings.
• Monitor website performance, digital engagement, and campaign analytics, using insights to continuously refine marketing efforts.

Revenue Generation & Commercial Strategy

• Coordinate marketing campaigns with sales activities.
• Plan and implement quarterly promotional campaigns.
• Partner closely with Revenue Management, Sales, Events, and Food & Beverage leadership to develop targeted campaigns that drive room revenue, direct bookings, weddings, social events, and outlet performance.
• Develop compelling campaigns and experiences that attract discerning leisure travelers, luxury clientele, and high-value group and event business.
• Identify market trends, competitive positioning, and emerging opportunities to strengthen the hotel's commercial performance.

Marketing Performance & Collaboration

• Oversee the hotel's marketing budget.
• Monitor and report on the effectiveness of marketing communications.
• Establish measurable marketing objectives and track key performance indicators, including campaign ROI, digital engagement, website traffic, conversion, and revenue contribution.
• Manage relationships with external creative partners, photographers, media representatives, and specialized vendors as needed.
• Maintain communication with the Corporate Office and relevant Hyatt marketing teams.
• Maintain effective internal communication to ensure all departments are aligned with marketing objectives.
• Take full ownership of marketing initiatives from concept through execution, demonstrating creativity, accountability, and the ability to manage multiple priorities.
• Minimum of 4–5 years of progressive marketing experience, within luxury hospitality, premium lifestyle brands, travel, or related industries.
• Demonstrated understanding of luxury consumer expectations, brand positioning, and the importance of thoughtful, elevated storytelling.
• Proven experience developing and executing integrated marketing campaigns that deliver measurable results.
• Strong creative instincts with an exceptional eye for design, photography, content, and visual presentation.
• Clear, concise written and verbal communication.
• Results-driven, energetic, and focused.
• Service-oriented style with professional presentation skills.
• Excellent understanding of digital marketing, search engine optimization, and social media.
• Experience with paid digital advertising, website analytics, email marketing platforms, and social media management tools.
• Exceptional writing and storytelling skills, with the ability to create compelling content that reflects a sophisticated luxury brand voice.
• Proficiency in Microsoft Word, Excel, and Adobe Creative Suite.
• Experience with Canva, content management systems, and digital marketing analytics tools is highly desirable.
• Ability to work independently, be self-motivated, and collaborate effectively across teams.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced hospitality environment.
• Knowledge of the Austin market, its culture, luxury travel landscape, and local partnerships is a plus.